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Pier

Campaign
Agency Network: 
Published/Aired: 
May 2011
Mercedes:  Pier

Description

Print advertisement created by Grey, Brazil for Mercedes, within the category: Automotive.

Caption

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula
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jackmancer2017's picture

As usual, the art is lovely, from Brazil. But the message? I think the link between visual and the Mercedes Sprinter Cargo is a bit tooo big.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ace85le's picture

Yes it's a bit far fetched. It's good to think out of the box but there should always be a bigger box you should never cross. This one is on the verge of losing its audience.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Manoma's picture

No easy to understand :
in first i believed that they were better in the "comfortable swimming pool" :
Like if to be in a Mercedes was for them, better than to swim in the see...

Sorry, but it can be understood in this way...
i needed to see others ads to understand.
Nice but wrong i think....

Manoma
Activity Score 1108
Copywriter
Ron Burgundy's picture

is this supposed to be the Grille?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Hahalexander's picture

love the art but I don't get the concept

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Wordnerd's picture

ouch thats bad

Wordnerd
Activity Score 6692
Copywriter
Phillhb's picture

Errrrrrrrrrrrmmmmmmmmmmmmmmmmmmmm ok so if they need more space they get into the sea, so im guessing this is meant to be ironic? I really do not get this advert. Mercedes owners generally don't have time to concentrate on anything other than their stocks and shares, this would get lost lol

Phillhb
Activity Score 372
Ed Rapport's picture

I still don't get it.. Really, where is the fun creative part at because I really don't see it. It's a beautiful pic I must say.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
bathsheba's picture

Ed. The concept from my understanding is people doing things where there's not much space. Someone in a mini paddling pool, or a team playing foosball etc... but around them is a huge expanse of a similar thing (a sea... a soccer field). It took me a good look at the soccer one to make sense of the others in all honesty so unsure how clever a consumer will be in interpreting the same.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
bathsheba's picture

Awesome art, but I can take or leave the concept. The birds eye view is what makes it amazing but also at the same time really hides the idea.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
Glut's picture

confused,

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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