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Nuerburgring

Campaign
Agency Network: 
Published/Aired: 
January 2014
Mercedes:  Nuerburgring

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

The new SLS AMG Coupe Electric Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director / Copywriter: Felix Fenz
Art Director: Michael Hess
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Highest Rated

Shraddha_pawar's picture

For me, It Took a while to understand the concept. It's pretty brilliant ! :)

Shraddha_pawar
Activity Score 921
Copywriter |

Shraddha

MoodyMudi's picture

Simply creative campaign; it tells it all "circuit drive". It's electric!!!

MoodyMudi
Activity Score 67
Copywriter |

3M

Shraddha_pawar's picture

For me, It Took a while to understand the concept. It's pretty brilliant ! :)

Shraddha_pawar
Activity Score 921
Copywriter |

Shraddha

historica's picture

wah...

historica
Activity Score 110
university of dhaka
Austin Video Production's picture

Interesting concept, but it took a second to sink in.

Austin Video Pr...
Activity Score 1310
NY Belfry's picture

If I'm not mistaken, this is the Nurburgring Nordschleife track.

But that information I feel like contrasts with its primary audience because that's information for the car enthusiast. I know those people are going to want to drive electric vehicles last. A Bugatti certainly doesn't dart 200 mph on an eco-friendly electric battery.

NY Belfry
Activity Score 1045
Other at City College of Technology
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