Description
Print advertisement created by BBDO, France for Mercedes, within the category: Automotive.
Caption
Never get lost again.
New Mercedes A Class with GPS.
Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
Apr 10, 2008 - 17:23philippertl
Cool, I can see myself in that situation, haha :-)
ILLUSTRATION / DESIGN www.philippertl.co.uk
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Apr 11, 2008 - 15:35sold
finally someone saw the mistake they did.
totally agree, they just put the ad 'against' the benefit..
like: with our gps you will suffer, but you get the destination.
Copywriter
Apr 11, 2008 - 10:20harrison bruce
If Gahan Wilson art directed ads they would look kind of like these.
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