Lizard

Campaign
Agency Network: 
Published/Aired: 
February 2011
Mercedes:  Lizard

Description

Print advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Caption

The eco-sensitive BlueEFFICIENCY C-Class.
One day, nature will return the favour.

Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi
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talkingisfree's picture

One is enough

talkingisfree
Activity Score 2712
Art Director
Ron Burgundy's picture

Very cool way to show Eco friendly without hugging bears

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Davai's picture

This insight has been used so many times...

Davai
Activity Score 614
Copywriter
luispedromendezb's picture

I would love to see them. Could you share them with us Davai?

luispedromendezb
Activity Score 104
Davai's picture

This is one old example. Hard to find them all.
(by betc euro rscg paris, if i remember)

http://www.youtube.com/watch?v=Z1vJZ-qYz6E

Davai
Activity Score 614
Copywriter
luispedromendezb's picture

Thanks Davai. That was a nice ad. I still wouldn't say these were lifted from that one or even inspired. There could be other ones which resemble these but I'm seeing this idea for the first time and I liked it.

luispedromendezb
Activity Score 104
dadada's picture

i think it need a intellectual gymnastic to get the point.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

luispedromendezb's picture

I don't think these have got anything to do with intellect. I took me a while to 'spot' the idea, after that everything fell in place. It works for me if it's original.

luispedromendezb
Activity Score 104
Brainsoup's picture

love it

Brainsoup
Activity Score 110
Copywriter
CreativeNinja's picture

Don't need to go so far to get "reference"
http://adsoftheworld.com/media/tv/bridgestone_karma ----> Same concept

CreativeNinja
Activity Score 133
Planner
luispiter's picture

i like it...

luispiter
Activity Score 2756
comunication
mr.x's picture

I don't get it. How is nature returning the favour in these ads? By blocking the license plate?....

mr.x
Activity Score 998
Forsbergs Skola
shahidali's picture

Mr. X, i guess, you are right.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

shaun1800's picture

@mr.x Because it's a speed camera, if the cops can't see the plate then they can't identify you and book you....

shaun1800
Activity Score 293
Copywriter
mr.x's picture

Okay.... it's a speed camera. That explains it.

mr.x
Activity Score 998
Forsbergs Skola
Lazarus's picture

Average.

Lazarus
Activity Score 1537
Creative Director
Glut's picture

Not cool way to show Eco friendly. Comparing eco favours in return of one less speeding ticket??

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Ron Burgundy's picture

then he uses that money he saved not paying the ticket and buys carbon credits..........and some Funions

Ron Burgundy
Activity Score 1626
Art Director at Southern California
mr.x's picture

Agree on that.

mr.x
Activity Score 998
Forsbergs Skola
kleenex's picture

Not really loving it.

kleenex
Activity Score 58777
Web Designer/Developer
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