Description
Print advertisement created by BBDO, Portugal for Mercedes, within the category: Automotive.
Get the message? Texting and driving can be fatal. Drive safely.
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger
Lovely ! Typical but out of box
Designer Don't Do Different Things
They Do Things Differently
DONE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
http://www.youtube.com/watch?feature=endscreen&v=8VIGSSHD3Bw&NR=1
Like the style and art direction but don't think the visual links well with the message they're trying to send about texting and driving. Could see it working as a poster for the Literary Criticism Conference though :)
In fact both of them look inspired by this designer´s material. In this case at least they worked together. Much more legit.
why do u have other art director on this project? i know that Andreas is making this letters long time.. what was the art direction on this project? browsing on behance?
and buying the stuff? very creative indeed...
http://www.behance.net/gallery/Evolution-of-Type-Fig-23-24-18-31/529643
http://www.behance.net/gallery/Evolution-of-Type-Exhibits-1-5/690478
At least they gave him the credit, and probably bought the work. Not like the other one that just stole.
Dear "Corbeen"
Thank you very much indeed!
Your links have answered my question.
I'm sick of these "don't text and drive" campaigns, aarrghh.. and this is so farfetched!
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