Letters, 2

Campaign
Agency Network: 
Published/Aired: 
April 2013
Mercedes:  Letters, 2

Description

Print advertisement created by BBDO, Portugal for Mercedes, within the category: Automotive.

Caption

Get the message? Texting and driving can be fatal. Drive safely.

Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger
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salil.sharma's picture

Lovely ! Typical but out of box

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Peter Frank's picture
Peter Frank
Activity Score 532
omerfarukciftci's picture

brain catching idea!!!

omerfarukciftci
Activity Score 2
Photographer |

www.baykus.in

Cristina and Chris's picture

Like the style and art direction but don't think the visual links well with the message they're trying to send about texting and driving. Could see it working as a poster for the Literary Criticism Conference though :)

Cristina and Chris
Activity Score 840
RyanT's picture

Awesome!

RyanT
Activity Score 28
Lamotta's picture

That is impact. Like it.

Lamotta
Activity Score 52
allan080i's picture
allan080i
Activity Score 121
Creative Director at Jotabequ Grey |

http://www.behance.net/allanjimenez

kleenex's picture

Art and concept is solid.

kleenex
Activity Score 58791
Web Designer/Developer
RyanT's picture

In fact both of them look inspired by this designer´s material. In this case at least they worked together. Much more legit.

http://www.behance.net/andreasscheiger

RyanT
Activity Score 28
thegood's picture

Really nice insight!!!

thegood
Activity Score 24
certaintly's picture

done, and done much better. as alan said

certaintly
Activity Score 3988
lagioconda's picture

Simple and original.

lagioconda
Activity Score 18
Ehsan P's picture

Why "J" and "U"?!

Ehsan P
Activity Score 558
Creative Director
Corbeen's picture

...

Corbeen
Activity Score 1095
Corbeen's picture

why do u have other art director on this project? i know that Andreas is making this letters long time.. what was the art direction on this project? browsing on behance?
and buying the stuff? very creative indeed...

http://www.behance.net/gallery/Evolution-of-Type-Fig-23-24-18-31/529643

http://www.behance.net/gallery/Evolution-of-Type-Exhibits-1-5/690478

Corbeen
Activity Score 1095
luchogzlz's picture

At least they gave him the credit, and probably bought the work. Not like the other one that just stole.

luchogzlz
Activity Score 67
General Manager
Ehsan P's picture

Dear "Corbeen"

Thank you very much indeed!
Your links have answered my question.

Ehsan P
Activity Score 558
Creative Director
Chidi Lawrence's picture

Sweet

Chidi Lawrence
Activity Score 16
Art Director at TBWA\Concept Nigeria |

CREATIVE_LAW

mr.x's picture

I'm sick of these "don't text and drive" campaigns, aarrghh.. and this is so farfetched!

mr.x
Activity Score 998
Forsbergs Skola
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