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Left Brain - Right Brain, Passion

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Y&R, Israel for Mercedes, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz
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Highest Rated

maxone's picture

Awesome done, but unfortunately the concept is STOLEN:

PLEASE CHECK:
http://yasmeanie.deviantart.com/gallery/?offset=24#/dlvqny

This is super poor for such a renowned agency!!!!
What a shame, you should pay the original artist for the concept and give back the award

maxone
Activity Score 3
shahidali's picture

Top class artwork. Too good an execution.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

almondtruffle's picture

beautiful illustrations!

almondtruffle
Activity Score 14
tausif's picture

Right Brain Rockzz :D

tausif
Activity Score 99
banglore, india |

-
tausif

EGMONT's picture

Where is technology gone?

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
Billoughsby's picture

So is cellphone and texting center brain or no brain?

Billoughsby
Activity Score 5150
Art Director |

That's it.

krautland's picture

lovely illustration. not much else.

krautland
Activity Score 3216
Art Director at erm... no calls please.
HappyHour's picture

Spent a bit too much time on the art I'd say..

HappyHour
Activity Score 2381
luispiter's picture

i love this illustration

luispiter
Activity Score 2756
comunication
antoniobac's picture

awesome illustration, but its hard to establish the connection between it and the brand.

antoniobac
Activity Score 192
PUCP
mrakamu's picture

Tasteful.

mrakamu
Activity Score 914
Copywriter
gigacarol's picture

Nice, nice work.

gigacarol
Activity Score 68
Other at Illustrator |

Need illustration? http://cargocollective.com/carolinapontes

chapelier's picture

Absolutely gorgeous! But as mentioned by pretty much everyone else, I don't see the link to Mercedes.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

shortafella's picture

this is great work. Simple and insightful concept, perfect copywriting and great art direction!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

RAM KATE's picture

Good execution

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

Carlos Aledo's picture

Like many others campaigns, great art but concept and execution could be applied to many different products (or car brands).

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

maxone's picture

Awesome done, but unfortunately the concept is STOLEN:

PLEASE CHECK:
http://yasmeanie.deviantart.com/gallery/?offset=24#/dlvqny

This is super poor for such a renowned agency!!!!
What a shame, you should pay the original artist for the concept and give back the award

maxone
Activity Score 3
STUDIO DAR's picture

Beautiful illustrations!

maxone - if I contains the colorful brain images is to say the stolen idea?

STUDIO DAR
Activity Score 40
juliandeverell's picture

Love the manga-style illustration. It's about time a serious brand like Mercedes catered to a playful / more youthful demographic. It's a good match and makes a positive impact on their image.

juliandeverell
Activity Score 11

Julian Deverell - http://www.mediasnap.co.uk

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