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Left Brain Right Brain, Einstein

Agency Network: 
Published/Aired: 
March 2011
Mercedes:  Left Brain Right Brain, Einstein
Mercedes Print Ad -  Left Brain Right Brain, Einstein

Description

Print advertisement created by Y&R, Israel for Mercedes, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Copywriters: Oren Meir, Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
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Highest Rated

scaltroz's picture

not bad...not bad!

scaltroz
Activity Score 4
Proxima spa
sandipkayal's picture

nice one

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

TommyO's picture

I like the attention to details - even the font of the right brain is naughty.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

atb2005's picture

Attention to detail? This is so bad.

atb2005
Activity Score 13557
scaltroz's picture

not bad...not bad!

scaltroz
Activity Score 4
Proxima spa
Prof's picture

very bad...very bad!

Prof
Activity Score 1449
Copywriter |

Quite really.

Anonymous Author's picture

Yeah, nah.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

maayan poplavsky's picture

Id VS Superego =>1:0

maayan poplavsky
Activity Score 51
Nude Copy's picture

they have been playing on left brain right brain idea for quite some time

Nude Copy
Activity Score 1054
Copywriter at India
HappyHour's picture

Awful.

HappyHour
Activity Score 2381
jamesrothenburg's picture

Lazy and bad.

jamesrothenburg
Activity Score 554
Art Director
100proof's picture

I'm not entirely sure what the message is here. The ad conflicts with itself and the brand by providing two completely opposite ideas, namely: ordered, structured, reasoned thinking vs. creative, wild, fun thinking. If the purpose of the ad is to say "Mercedes has both," it fails, as it seems to present them at odds with each other rather than together as a whole.

2/10, really poor work here.

100proof
Activity Score 14
Montreal, Canada
freakart's picture

I was thinking the same thing.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Aprendiz's picture

El copy está terrible

Aprendiz
Activity Score 19
dadada's picture

I don't get the meaning, no sense for me

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Gearbox's picture

Everything with Einstein in it: bad.

Seriously, how many times have you seen that photo of Mr. E=MC2 sticking out his tongue? It's used, used, and overused.

Gearbox
Activity Score 116
dadada's picture

Einstein, hitler, bin laden, obama, shouldn't be used anymore in advertising, people are tired of seeing them, and flags too :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mr.x's picture

The first left and right brain series was okay. Even though it had no connection to a product or Mercedes the brand whatsoever, the illustration and copy was nice. But this one is bad. And I agree, Einstein is overused in advertising.

mr.x
Activity Score 998
Forsbergs Skola
popyjohns's picture

It seems someone without any left or right brain has designed this. It creates a feeling that Mercedes looks so premium in one side and on the other side it's really fooling the customers by charging heavily based on the premium perception.

popyjohns
Activity Score 2
Hadrons's picture

How about creative with "No brain" ?!
Who approved it??? and Why ?!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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