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Ice

Campaign
Agency Network: 
Published/Aired: 
December 2008
Mercedes:  Ice

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

At home on ice. 4Matic, the permanent four-wheel-drive from Mercedes-Benz.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Director: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike geisker, Markus Kremer, Ole Kleinhans
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
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Guest's picture

me gusta, me gusta

Guest
jackmancer2017's picture

nice idea/concept but doesn't really fit with Mercedes I think and doesn't want to make me buy a car or truck of them. Home on ice/snow/mountains, is that their usp??? did they build a vehicle to excel on that?

jackmancer2017
Guest's picture

It's the usp of a four wheel drive.
perfect grip for different road conditions.
I'm tired of guys like you not knowing what they are talking about.

Guest
jackmancer2017's picture

Most people buy a 4-wheel drive because it looks cool.

Not even a tenth of all 4WD are actually used off-road, and not a tenth of those are Mercedes.

jackmancer2017
Guest's picture

talking rubbish again, student?
you have never done car advertising.
Otherwise you would know that driving
a 4wheel drive in a limousine is about safetyness on the street.
because your wheels dont loose the grip that easy.
its not always about offroad.
but of course you don't get it...

Guest
jackmancer2017's picture

drama

but your way of arguing is wrong. Only retards do that. - see what I mean? -

I think this is a shitty ad but whatever reason I give you find another shitty argument.

PS: There are no 4WD limousines (not for sale that is) so what r u buzzin' about.

CARE!

jackmancer2017
Guest's picture

No Limousinen with 4wd???
Mb fourmatic starting in the c-class
Audi a4 a6 a8 quattro
Vw Passat, phaeton etc. fourmotion...
student!

Guest
jackmancer2017's picture

thats no limousine

jackmancer2017
Guest's picture

Those are not limousines mr retard now stop bitching for this shitty ad

Guest
Guest's picture

idiot,.. mercedes builds 4WD Limousines for years now. the S class for ex. its not just for climbing mountains but to drive savety through snow and stuff. don't just think in boxes,...

Guest
Guest's picture

u want thtat the HL say "IT CAN DRIVE ON ANY GROUND BECAUSE OF 4MATIC" ? You are very classic my dear

Guest
Guest's picture

Guys, does anybody see the subliminar message, when you click on the image?

When you click on it, to see larger, the message apperas:

"Playing copycat again? Get the original at Jung V. Matt."

Guest
Guest's picture

Duhhhh!

Guest
Guest's picture

+1

Guest
manugon's picture

I like it. But I'm really fucking tired of the Playing Copycat script. Either remove it or keep your shit off the site.

manugon
Activity Score 142
burocreativo
Guest's picture

boring

Guest
Guest's picture

boring it´s Audi!!!

Guest
control C's picture

DONE ALLREADY BY DDB ECUADOR ABOUT A YEAR AGO.... IM GOING TO SEARCH FOR THE LINK SO YOU CAN SEE IT

control C
Activity Score 108
Copywriter
Guest's picture

this ad always exists. it´s a award-fake-ad. i did´nt like this shit. sorry shame on jvm.

Guest
eldeadevis's picture

What does "Copy Cat" script means?

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Aburridisimo

Guest
owsianka's picture

Fantastic! :)

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
alausa's picture

love the debate.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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