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Hidden dangers, Trap

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Caption

Detects hidden danger. The new Active Brake Assist 2® for Mercedes-Benz Trucks.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Michael Winterhagen
Art Director: Walter Ziegler
Copywriter: Michael Schöpf
Illustrator: Walter Ziegler
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nepotiums's picture

Errrrrrr.......ok.

nepotiums
Activity Score 251
Copywriter
salamandos's picture

nice!

salamandos
Activity Score 1947
Art Director
khronos's picture

its nice, but i think its a lil too juvenile for mercedes...

khronos
Activity Score 998
Copywriter
MicheleVirgilio's picture

the less power of the tree

MicheleVirgilio
Activity Score 2617
juanmarino.arg's picture

The only danger arround here is the one who did this.

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

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