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Four Seasons, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008
Mercedes:  Four Seasons, 1

Description

Print advertisement created by BBDO, Russia for Mercedes, within the category: Automotive.

Caption

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M
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sp101's picture

the mercedes is driving in the wrong direction! it's an ok ad.

sp101
Activity Score 137
advertising
picopalqlea's picture

it's drifting... :)

picopalqlea
Activity Score 999
SeanMartin's picture

This is trying waaaaay too hard to shoehorn the concept of sheet-music-as-roadway with sounds-of-summer with how great a Mercedes is. The type treatment forces a tertiary idea (the name of the music) to the same level of importance as the headline, and the reversed out logo is easily missed. And that chair is just stuck in to clean up an otherwise dead corner. Agreeable concept, if a little tired, but poor execution.

SeanMartin
jomo's picture

The angle is wrong. Shame.

jomo
Activity Score 62
ART DIRECTOR
Copy_Can's picture

Horrible execution, horrible ad.

This idea involving music notes has been done before, and far, far better, by Fallon for the BMW 3 Series.

Copy_Can
matks's picture

Well... and of course by JVM and S&F for Mercedes-Benz itself.

matks
Activity Score 482
Advertising
Hibon's picture

I just like the car !

Hibon
Activity Score 3734

Simple ideas are the best !

MINAKA MORI's picture

the art is very good, but it looks like saturated in the ad,the copy is weak, i would expect something better from mercedes

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

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