A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.
Print advertisement created by Ogilvy, Colombia for Mercedes, within the category: Automotive.
Creative: John Raúl Forero
General Creative Director: Juan Pablo Alvarez
Creative Directors: Julián Gutiérrez, Andrés Astorquiza
Art Directors: Juan Pachón, Esteban Márquez, Andrés Astorquiza, Juanita Delvasto
Copywriters: Julián Gutiérrez, Juan Cárdenas
Illustrator: Sebastián Bautista
Retouch: Salamágica Chile