Fat

Campaign
Agency Network: 
Published/Aired: 
December 2012
Mercedes:  Fat
Mercedes Print Ad -  Fat

Also From This Campaign 2

Description

A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.

Print advertisement created by Ogilvy, Colombia for Mercedes, within the category: Automotive.

Caption

Automatic safe distance. Distronic Plus.

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bate_palmas's picture

Very imaginative way of selling the USP. And very good in my opinion.

bate_palmas
Activity Score 1479
Ramat Ajala's picture

Cannes campaign. Great.

Ramat Ajala
Activity Score 800
kleenex's picture

not a bad idea.

kleenex
Activity Score 58777
Web Designer/Developer
Eri M's picture

Yeah right, driving a car makes you fat. The second makes more sense.

Eri M
Activity Score 82
Graphic Designer
clauss1011's picture

Green and urban at the same time. I love it!

clauss1011
Activity Score 14
Marketing Manager at Freelancer
andylefty's picture

Not a fan of this one. Can't see how this stretching figure communicates a safe distance. Whats the danger of him touching his toes? The dog makes sense and is nice.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

The copy says it all. Funny.
Nice concept and all but should have gone with something less controversial maybe, in this case.

Nike Diesel
Activity Score 13708
Art Director
incoming's picture

This is super smart. As a student still learning, I have taken my notes :)

incoming
Activity Score 107
Pratt Institute
eins-eins-null's picture

wow, this is even worse than the dog! what the hell is the sense of this stuff? and did mercedes know you were promoting their premium cars with a fat man not able to reach his feet?

eins-eins-null
Activity Score 894
Copywriter
leugangen's picture

Great idea, but execution is too complicated and kind of an eyesore.

leugangen
Activity Score 65
tlc's picture

??????

tlc
Activity Score 64
Copywriter
Roger Keynes's picture

Class.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Siddarth Basavaraj's picture

LOVED THESE ADS.. SURELY THEY ARE WORTH SOME METALS..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Aitor Borras's picture

Señores. Simplemente esto me huele a premio. Gran concepto y visualización. Felicidades a todo el equipo.

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

leoparylee's picture

i like it

leoparylee
Activity Score 121
someguy's picture

I get the dog. This i don't get.

someguy
Activity Score 674
goldi's picture

perfect!

goldi
Activity Score 346
General Manager
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