Fabuatractive

Campaign
Agency Network: 
Published/Aired: 
September 2009
Mercedes:  Fabuatractive
Mercedes Print Ad -  Fabuatractive

Also From This Campaign 2

Description

Print advertisement created by Y&R, Israel for Mercedes, within the category: Automotive.

Caption

Fabuatractive
The E-Class Coupé

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez
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Guest's picture

Good , I love!

Guest
Guest's picture

amazing photography, but i'm not sure about the concept

Guest
Ya's picture

nice photography ... and nice car as well

Ya
Activity Score 161
Art Director
Guest's picture

nice photo without a concept is still a mediocre ad. sure the car is nice but it deserves a much better idea.pity.

Guest
Guest's picture

bad photography ... but nice car.

Guest
lucdesaulniers's picture

Nice ad. It does convey luxury by the photography, architecture and art direction.

lucdesaulniers
Activity Score 1145
silvi's picture

Bad photo. bad copy. Bad idea.
COme on! We are talking about Mercedes!

silvi
Activity Score 4170
Copywriter
Guest's picture

this is not an ad. this is a brochure. the end.

Guest
Guest's picture

Reminds me of a campaign done by Target some years back. Priceless. Fabuless...

Guest
Guest's picture

I just don't understand why...
A coupe car is shorter, why make longer words?
Israel is not an English-speaking country, why advertise in English?
If the photo was taken before, why do you need an art director?
If it's not a good ad, why put it here?

WHY?

Guest
rainvalen's picture

80s idea, but nice visual

rainvalen
Activity Score 23
Art Director at Korea
zaido's picture

This ad is the butt in fabuttractive.

zaido
Activity Score 3
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