Description
Print advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Copywriter: Gary Du Toit
Advertiser's Supervisor: Maretha Gerber
Account Supervisor: Lynda Fiebiger
Art Buyer: Kirsty Zietsman
Art Directors: Brent Singer
Illustrator: Brent Singer
there was a very similar campaign for a beer. i think it was posted on here.
Yes, here you go:
http://adsoftheworld.com/media/print/goldstar_beer_flow_chart_3
that's the one. it's much simpler and more clear than this one.
they share the same graphic resource but are conceptually different.
the headline in this ads is powerful, and the stories they tell with the icons are kinda interesting.
very good overall work.
Harvey Nichols also comes to mind.
clever insight and very funny
cool!
The Goldstar Beer campaign makes WAY more sense than this.
+++
"I love some things, and don't love some other things."
not a cool stuff from benz
Creativity is a natural extension of our enthusiasm
thats a great line, and great campaign too
jai hind
art director
Confusing. The strategy is clear but the execution is way too complicated. Where do I begin??
oh...itz damn good
tanvir
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