Agency Network: 
May 2009
Mercedes:  Diagram
Mercedes Print Ad -  Diagram


Print advertisement created by Comtech, Czechia for Mercedes, within the category: Automotive.


100% joy thanks to cost savings. Economic vans Mercedes-Benz. Star that pays off.

Advertising Agency: Comtech Praha, Czech Republic
Creative Director / Copywriter: Filip Humpl
Art Director / Illustrator: Honza Procházka
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tirthomitro's picture


Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ace85le's picture

Not new, but very nice.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

mikeelrapido's picture


Activity Score 1929
Copywriter at Evo S.C. |


hagemony's picture

simply straight to the point.

Activity Score 335
Juan Cabral's picture

Not bad.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

everartz's picture


Activity Score 7613
Art Director |

| everartz |

Martijn's picture

Doesn't make any sense!

First of al, it isn't 100%, because the logo leaves blanks between the colors. Then, they are al satisfied for only 30% each. Call me rational, but that sounds more like a weak compromise then "the best choice".

But, above all, I think we've to stop making graphics or tables out of flags, logos, buildings etc.

Activity Score 1888
Copywriter at nurun |

ace85le's picture

I beg to differ. The idea is to depict the 3 main reasons that contribute to 100% satisfaction, i.e.

100% of customers are satisfied - 1/3 of whom place reason 1 as main reason, 1/3 reason 2, 1/3 reason 3

That 1/3 place reason 1 as primary factor doesn't mean that they are unsatisfied with the other 2 factors.

Also, on your point regarding the blanks between colors - come on, we've all seen innovative graphs nowadays that do not look traditionally boring. As long as the white portion is not presented as one of the legends, we all know there are only 3 colors that add up to 100%, and in this case, equally.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

jackmancer2017's picture

I don't like the used colours including the yellow paper.

alexander_bickov's picture

Nice idea

Activity Score 3281
silvi's picture

ZZZZZZZZZZZZZz Somebody please, wake me up when this is over. Boooring.

Activity Score 4172
Guest's picture

been done every way to sunday. and it doesn't live up to the mercedes brand even if it is just for econo vans.

Guest's picture

excellent, I like it.
As someone said, the idea is not new but it communicates anyway.

I really hate the old rusty paper. would have been great to change the color in photoshop (light blue or plain grey)

rolling.stone's picture

nice idea, tho could have been more subtle

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

JK35's picture

Consumer Reports would beg to differ too. MB's suck in reliability.
People buy them for the badge.

Activity Score 86
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