Deviation

Campaign
Agency Network: 
Published/Aired: 
March 2008
Mercedes:  Deviation

Description

Print advertisement created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Caption

Drive without deviation: with the all-wheel-drive system 4MATIC. Mercedes-Benz, organizer of the Mercedes Trophy 2008.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriters: Thomas Niederdorfer, Dietmar Voll
Illustrators: Dian Warsosumarto, Gregor Moser
Account Supervisor: Judith Zingerle
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Guest commenter's picture

????????????????????

Guest commenter
jadad's picture

um?

jadad
Activity Score 44
Freelance
Guest commenter's picture

wtf??????
afwul

Guest commenter
LeeMoh's picture

They say: “sharp brief always leads to sharp creative.” But I guess this is what happens when a sharp brief is sharp enough to kill the creative… lol

LeeMoh
Activity Score 420
postman's picture

Has anyone detected an idea here?

postman
Activity Score 941
Other
consolidated.db's picture

i thought bmw organized the merc trophy. boy am i out of the loop.

consolidated.db
Activity Score 539
Copywriter at Ad Land
Calibarak's picture

*()_+*&^%$#@?

Calibarak
Activity Score 302
Have Heart's picture

Insanely bad.

Have Heart
Activity Score 922
Art Director
0-100-0-100's picture

Agree with all of you ...

0-100-0-100
Activity Score 17
Art Director at Germany
Hao's picture

I can't catch anything. Do you want to say what the car can drive along with a line without driver? hehe

Hao
Activity Score 8
Art Director
blueturtles's picture

huh?

blueturtles
Activity Score 233
Art Director at BBDO
SuperChicMillionaire's picture

Agreed, ?

SuperChicMillionaire
Activity Score 34
Guest's picture

i think the ad talks about the benefits of the four wheels track.

Guest
Guest's picture

nice...

Guest
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