Description
Print advertisement created by BBDO, Mexico for Mercedes, within the category: Automotive.
Caption
The road is texting you. Just Drive.
Advertising Agency: BBDO, Mexico
Chief Creative Agency: Ariel Soto
Group Creative Director: Carlos Fernandez Oxte
Creative Director: José Gabriel Martínez
Copywriters: Gumaro Dávila Alvarado, Hector Farias Rodriguez
Art Director: Jose Mario Muñoz Enríquez
Head of Art: Sindo Ingelmo
Art Buyers: Gabriela Alfaro, Gissel Muñoz
Production Company: No Robot SC
Illustrator: Francisco Concha
Photographer: Shutterstock
Chief Creative Agency: Ariel Soto
Group Creative Director: Carlos Fernandez Oxte
Creative Director: José Gabriel Martínez
Copywriters: Gumaro Dávila Alvarado, Hector Farias Rodriguez
Art Director: Jose Mario Muñoz Enríquez
Head of Art: Sindo Ingelmo
Art Buyers: Gabriela Alfaro, Gissel Muñoz
Production Company: No Robot SC
Illustrator: Francisco Concha
Photographer: Shutterstock
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Apr 27, 2016 - 15:54TheBear
That line. Guys, if you are not gonna write a decent line, don't write it at all. And conceptually it doesn't work.
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