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Crash test

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Published/Aired: 
September 2008
Mercedes:  Crash test
Mercedes Print Ad -  Crash test

Description

Pink Ribbon advises women to no longer perform monthly breast self-examinations.
Mercedes-Benz supports Pink Ribbon and placed a 1/1 advertisement in the magazine.
The theme of this year’s advertisement is ‘self-examination is good, but examination by experts is better’.

Print advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Art Director: Joris van Elk
Copywriter: Mark Muller
Account: Bas Verdoorn
Photography: Jaap Vliegenthart
Retouch: Souverein
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Highest Rated

stitchy's picture

the concept seems so far attached to each other...
the layout and photography dont give anything new...

stitchy
Activity Score 779
creative design
iRIO's picture

just do it ))

iRIO
Activity Score 224
jobless
stitchy's picture

the concept seems so far attached to each other...
the layout and photography dont give anything new...

stitchy
Activity Score 779
creative design
Tira's picture

Mercedes seems to be related to this issue somehow? If so I like the ad. Clever link between the product and the subject.
And I really like the photography. Sober but with impact.

Tira
sneakyhands's picture

this is nice, but why is the logo way up there?

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

sneakyhands, the answer always shines from above.
the logo is up there, because this is a Mercedes-Benz ad.
you should look in to the brand guidelines as fast as schnell.

Guest commenter
sneakyhands's picture

fair enough. i just think that particular brand guideline should be changed, and what better reason than about 95% of mercedes-benz ads do this? the only one i can think of is the path my eye follows, and the logo being nowhere near it.

sneakyhands
Activity Score 1857
Copywriter
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

elMarto's picture

This print seems to say "We don't need crash test dummies anymore, cause our cars are so safe". For me the message is way off.
The headline should say something about Breast Cancer and not to repeat what we see. And where's the logo?

elMarto
Activity Score 23
Copywriter
pscs's picture

top right corner.

pscs
Activity Score 440
SAC
elMarto's picture

Pink Ribbon logo

elMarto
Activity Score 23
Copywriter
Guest commenter's picture

weak idea.

Guest commenter
nicoB's picture

I thaught this was a mercedes safety ad, saying that merceds cars are so safe that they can use real humans in their crash tests.
It feels a bit detached from the breast cancer cause.

nicoB
Activity Score 129
Guest commenter's picture

horrible. arrogant.

Guest commenter
Guest commenter's picture

a bit detached?? miles away, and arrogant as well to from the brand. Disgusting actually.

Guest commenter
Guest commenter's picture

maybe make the car pink so as to make it a bit more obvious (on first glance) that this isn't just a mercedes saftey ad. That would help make the link with breast cancer. Maybe it would be too much... but its a suggestion

Guest commenter
riyo's picture

After reading elMarto's comment I thought the ad can be linked to "If you have a breast cancer, be our dummies in car tests"

.. Sick joke.

riyo
pscs's picture

lol, an E-Class taxi with 2 bullet holes on the door...

pscs
Activity Score 440
SAC
Guest commenter's picture

it crash then you see the smoke not the very instant

Guest commenter
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