Cornering Light

Agency Network: 
Published/Aired: 
July 2010
Mercedes:  Cornering Light
Mercedes Print Ad -  Cornering Light

Description

Print advertisement created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Caption

Accurate lighting in every curve. The active cornering light from Mercedes-Benz.

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Highest Rated

mitali prasad's picture

hey, i like the ad copy, but can someone ecplain the concept of the ad to me..?

mitali prasad
Activity Score 454
General Manager
mikeelrapido's picture

Excellent..

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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flocoq's picture
flocoq
Activity Score 1426
Copywriter at Freelance
beingofageoldgrace's picture
beingofageoldgrace
Activity Score 351
Dzsoi's picture

I bet everyone in Vienna knows Rune Guneriussen. Good catch, shame on them!

Dzsoi
Activity Score 8563
Copywriter
Geimima's picture

somebody please help me add thumbs here.. i only have 4 thumbs. nice!!

Geimima
Activity Score 822
Art Director at Trimedia Imaji |

life is a playground

ek kanya's picture

ok nice...

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

antiad777's picture

Nice!!

antiad777
Activity Score 16
Guest's picture

brilliant

Guest
Guest's picture

have an issue with the use of lamps, doesn't seem bright enough.

Guest
Guest's picture

I second that... the lights don't even illuminate the road. Brighter lights, better ad

Guest
KynK's picture

good execution and smart idea...

KynK
Activity Score 20
Planner at TBWA/ISTANBUL
Guest's picture

beautiful.

Guest
Schirone's picture

i find it boring. like...first idea:

"let's put up some lamps at the the side of the road! everyone would love lamps at every corners!"

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

tumay60's picture

beautiful

tumay60
Activity Score 6
Illustrator
the_lizard_king's picture

U copied from a competitors ad? At least copy from such a product which is not related to ur clients'. That is really SAD!

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

ERROR404's picture

nice art, besides that there is not enough light given by the lights. idea is not that strong. first one which comes to ones mind.

ERROR404
Activity Score 766
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

I think VW has done something like this. I,m not sure

Guest
Guest's picture

I second the Rune Guneriussen.

Guest
mitali prasad's picture

hey, i like the ad copy, but can someone ecplain the concept of the ad to me..?

mitali prasad
Activity Score 454
General Manager
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