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Christmas tree

Agency Network: 
Published/Aired: 
December 2007
Mercedes:  Christmas tree
Mercedes Print Ad -  Christmas tree

Description

Print advertisement created by Mercedes-Benz, Germany for Mercedes, within the category: Automotive.

Caption

Our Christmas present for you: 75 Euro bonus, if you buy a set of snow tires.

Advertising Agency: Mercedes-Benz Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
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Highest Rated

kurtberengeiger's picture

I think this is ok. Not spectacular, but ok.

kurtberengeiger
Activity Score 7330
Copywriter
jazarah's picture

interesting

jazarah
Activity Score 1262
Olafski001's picture

very forced
and still not clear

Olafski001
Activity Score 1193
Copywriter |
Duckman's picture

The problem here is mirrored picture.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

R. Rinaldi's picture

May the FORCE be with you.

R. Rinaldi
Activity Score 686
Singapore
kurtberengeiger's picture

I think this is ok. Not spectacular, but ok.

kurtberengeiger
Activity Score 7330
Copywriter
Outroupistache's picture

It would be OK.. if this ad wasn't done already in 2003 by a Turkish agency..
The resemblance and concept are too close to be just a coincidence..
Did not expect this from a big German agency working on Mercedes.. Shame!

Original reference (As found on Adforum):
http://www.adforum.com/adfolio/reel_detail.asp?ID=48734&TDI=VDKDVUvW

Title "Happy New Year..."
Agency Rafineri
City Istanbul
Advertiser Lassa
Brand Name Lassa Snoways
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Campaign Name New Year Tree
Date of First Publication 10/12/2003
Market Turkey
Country of Production Turkey
Language English
Type Magazine
Tagline Speciall designed for a happy new year

Art Director Murat Arli
Copywriter Karpat Polat
Account Director Burcu Senunver
Graphic Designer Erol Gunes

Outroupistache
Activity Score 6
Creative Director
capobvious's picture

and the turks did it better, too.

capobvious
Activity Score 68
matks's picture

Agree, they've even put it in a winter scenery.

matks
Activity Score 482
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