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Children

Campaign
Agency Network: 
Published/Aired: 
July 2009
Mercedes:  Children

Description

Print advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

Advertising Agency: NET#WORK BBDO Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Copywriter: Gary Du Toit
Advertiser's Supervisor: Maretha Gerber
Account Supervisor: Lynda Fiebiger
Art Buyer: Kirsty Zietsman
Art Directors: Brent Singer
Illustrator: Brent Singer
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Guest's picture

Good one, love the art direction and the whole story. Congratulations for the lion, guys! You deserve it.

Guest
sirvan's picture

What the hell does all this have to do with the car? It's PRETTY, and WELL DONE, but has ZERO to do with the benefits of the car. It's a bunch of design masturbation, is all.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

but u have to admit that u like those AGENCY GROUPIES :0 they follow the ad and SHOOT THOSE DIVINE COMMENTS!!! OH ITS BBDO wawwwwwwwwwwww 100% amazing! oh crap, if they spend more time working on their talents than PRAYING to their COMMERCIAL GODS!!!

Guest
stitchy's picture

but u have to admit that u like those AGENCY GROUPIES :0 they follow the ad and SHOOT THOSE DIVINE COMMENTS!!! OH ITS BBDO wawwwwwwwwwwww 100% amazing! oh crap, if they spend more time working on their talents than PRAYING to their COMMERCIAL GODS!!!

stitchy
Activity Score 779
creative design
Notorious's picture

WOOOW. I h8 it!!!!

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

I like it. Not very Merc, but perhaps that's the point. Trying to be less stuffy? I like the proposition - be selfish.

Guest
Chopper's picture

I knew only one uncle scrooge, all the the other buy Porsche or Ferrari

Chopper
Activity Score 1015
tanvir hassan raju's picture

well, itz creative, i love it...but the question is....the ad is all about spending ur money to by this mercedes rather than to ur children...then why mercedes...why not the other cars? i mean, i couldn't find anything tht inspiered me to buy this Mercedes-Benz S-Class...

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

d1pran's picture

As always ... one more best from Merc.

d1pran
Activity Score 12
Planner at studing in BE
s1bs's picture

i like

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
velle's picture

brief: make ppl blow cash on a car they dont need
ideation: make people realise that hoarding (saving) is stupid - the money they save will be spent for them if they dont spend it on themselves.

velle
Activity Score 1550
Copywriter
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