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Chair

Campaign
Agency Network: 
Published/Aired: 
May 2008
Mercedes:  Chair

Description

Print advertisement created by BBDO, New Zealand for Mercedes, within the category: Automotive.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Simone Louis
Copywriter: Simone Louis
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen
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ahmed ragheb's picture

AM NOT GONNA READ ALL OF THIS

ahmed ragheb
Activity Score 297
Graphic Designer
jungle boy's picture

dint make me read the copy completely...

jungle boy
Activity Score 196
Triton communications, Mumbai
reactor's picture

I think the target group will find this campaign interesting. And see how cleverly they have brought Mercedes-Benz(for those who read it completely)into the story without really pushing the issue. Different positioning and a fresh strategy against other car ads. And these type of ads are planned for upscale in-flight magazines, where people have the time to read.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

ahmed ragheb's picture

NT that MUCH !!! : P

ahmed ragheb
Activity Score 297
Graphic Designer
Whitefang's picture

not interesting at all. C-

Whitefang
Activity Score 509
RM's picture

Nice copy, I liked it. How could anyone not want to read this, because after all I found this ad more fascinating than any other on this page!

RM
Activity Score 419
Copywriter
biplob's picture

perfectly ordinary

biplob
Activity Score 8
creative
Shanty Mathew's picture

You mean that the only thing that separates a Mercedes-Benz from any 'ordinary' car is an 'inexplicable fascination'? Sweet. And this inexplicable drivel seeks to masquerade as an ad?

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

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