Agency Network: 
October 2015
Mercedes:  Cake


Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.


Brakes when you wouldn't.

Advertising Agency: Jungs von Matt/ Spree, Berlin, Germany
Creative Directors: Till Eckel, Javier Suarez, Philip Bollan
Art Director: Dustin Przibilla
Copywriters: Christopher Hoene, Patrik Lenhart
Photographer: Harry Weber
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damnson's picture

Huh? This is simply stupid.

Activity Score 11517
Copywriter |

An axe murderer of ads.

MrPotatoHead's picture

What? Jung von Matt really did this?! Ads-Rape?

Activity Score 558
Art Director
kleenex's picture

How did this ever get the green light!?!?!?!?!??!

Activity Score 58777
Web Designer/Developer
work and copy's picture

The gaudy jewelry looks to be added to give a luxury feel; that is the purpose of showing the product in the best light -- the IP looks terrible.

Although the copy is brief, "Brakes when you wouldn't" rolls off the tongue like a razor blade. The type will look better in sentence case or all caps.

The only thing Mercedes about this is the logo; the tagline seems to add insult to injury being placed on this "ad".

To the creator's credit, the concept is fresh and adds cheekiness to a "serious" brand.

work and copy
Activity Score 513
T.'s picture

I think this kind of thing happens when you become overly desperate trying to be different.

Activity Score 1110

What's your ad telling the consumer?

Dope Benedictus XVI's picture

OMG this is horrible. I literally feel offended by this and it makes me want to leave the advertising business. I´m packing my bags!

Dope Benedictus XVI
Activity Score 71
Bender Rodriguez's picture


Bender Rodriguez
Activity Score 339
Priya Wijetunga's picture

Shame for Mercedes.

Priya Wijetunga
Activity Score 1667
General Manager
ThinkMoreSuckLess's picture

plz stop...

Activity Score 322
General Manager
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