Agency Network: 
May 2016
Mercedes:  Boar


Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.


Funny, I always thought it would be something a little more spectacular - an epic battle with a hunter or a tiger. Or a territory war with another family. Or a forest fire. So this is it. This is how it's going to end. But getting hit by a car is cool too, I guess. I mean, it's not so distinctive, but I'm sure all the ladies would... wait a minute, why am I still alive?
He's alive because with ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriters: Daniel Pieracci, Christian Anhut
Graphic Designer: Dennis Wagner
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Guest commenter's picture

I would never copy this.You can keep the original.

Guest commenter
Paul Eveleigh's picture

Why inflict reverse-type copy on the hapless reader?

Paul Eveleigh
Activity Score 111
Mad Writer's picture

Can somebody tell Jung and MAtt their ID to prevent people from saving the pics from Ads of the World on their computer is not only stupid, but also insulting since they presume we're going use it to do a copy..? Who the **** do you think they are ? As far as Im concerned, I was just about to send it to a friend to tell him how lame your work is !

Mad Writer
picktokyo's picture

copy is lacking for me... seems fall flat

Activity Score 1404
Copywriter at JWT
Guest's picture

Does anyone know how to do a screengrab? That might just work!

abee_94's picture

Print Screen button will always do ;)

Activity Score 35

Art is creativity
Creativity is art

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