Attention Assist

Agency Network: 
September 2011
Mercedes:  Attention Assist
Mercedes Print Ad -  Attention Assist


Print advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.


Mercedes-Benz Attention Assist. Keeps you awake.

Advertising Agency: Proximity BBDO, Amsterdam, The Netherlands
Creatives: Tim Visser, Thomas Overweg
Photographer: Manja Stroomer
Account Service: Mira Overhage
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Lawson Hembree's picture

Simple graphic that effectively communicates the message and benefits. Well done.

I wish my car had this...

Lawson Hembree
Activity Score 444
AdBuzzer's picture

It's nice and simple, but it would be even better if the copywriter cared to write just two sentences about this Attention Assist feature to convince me that it's not yet another marketing bullshit.

Activity Score 1172
Marketing Manager |

Tio Patinhas's picture

The layout looks very amateur or it is a very old ad (like 80ish).

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

le roi's picture

No please, another road sign? Basic.

le roi
Activity Score 128
mitali prasad's picture

not bad.....! like it...!

mitali prasad
Activity Score 458
General Manager
Milan Solanki's picture

nice idea, though a little bit of more light would have worked well to convince clearly

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Asifur Rahman Khan's picture

Even describing the ad as being basic is an understatement.

Asifur Rahman Khan
Activity Score 28
Copywriter at Ogilvy & Mather Communications Pvt. Ltd. |

Associate Creative Director | Ogilvy & Mather Communications Pvt. Ltd.

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