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Accountant

Campaign
Agency Network: 
Published/Aired: 
July 2009
Mercedes:  Accountant

Description

Print advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

Advertising Agency: NET#WORK BBDO Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Copywriter: Gary Du Toit
Advertiser's Supervisor: Maretha Gerber
Account Supervisor: Lynda Fiebiger
Art Buyer: Kirsty Zietsman
Art Directors: Brent Singer
Illustrator: Brent Singer
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Highest Rated

A stranger abroad's picture

I think it is an interesting strategy. I assume it is a response to the recession, and the fact that even folks who have/had money are/were not spending it. Btw, the tense options are because I am not sure if the recession is over, or whether people's spending habits are returning to 'normal'.

They are not saying the car is good. The market knows that. They are saying 'it's okay to spend your money.' And giving a reason, namely; 'if you don't, someone else will spend it for you'. Nice argument and an interesting mix of rational and emotional reasoning.

I am not sure about the creative, but it certainly conveys the message that it is okay to spend your cash on yourself. And does so in a reasonably fun way. So, cautiously, I think it is well done.

A stranger abroad
Activity Score 427
Copywriter at Singapore
sirvan's picture

meh

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

stitchy's picture

y didnt they mention that the car is ridiculously expensive?!!! and the stupid options people pay 4 r just crappy as this ad?

stitchy
Activity Score 779
creative design
tanvir hassan raju's picture

again....great!!!....n stitchy....this ad is for those stupid people..ha ha ha

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

i personally drive a Mercedes, and the extras are not crappy

Guest
s1bs's picture

i like

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
A stranger abroad's picture

I think it is an interesting strategy. I assume it is a response to the recession, and the fact that even folks who have/had money are/were not spending it. Btw, the tense options are because I am not sure if the recession is over, or whether people's spending habits are returning to 'normal'.

They are not saying the car is good. The market knows that. They are saying 'it's okay to spend your money.' And giving a reason, namely; 'if you don't, someone else will spend it for you'. Nice argument and an interesting mix of rational and emotional reasoning.

I am not sure about the creative, but it certainly conveys the message that it is okay to spend your cash on yourself. And does so in a reasonably fun way. So, cautiously, I think it is well done.

A stranger abroad
Activity Score 427
Copywriter at Singapore
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