Description
Print advertisement created by BBDO, United Arab Emirates for Mercedes, within the category: Automotive.
The new E-Class with Speed Limit Alert technology.
Executive Creative Director: Oliver Maisey
Art Directors: Andrej Arsenijevic, Mohammed Diaa, Fouad Abdel Malak
Copywriters: Jeremy Southern, Grant McGrath, Darren McCall
Illustrator: Adhemas Batista
Typographer: Adhemas Batista
Post Producers: Adhemas Batista, Byju Ravindran, Sameer Ketkar
"So the kingdoms are raising the speed limit to 80. Any ideas?"
"What about loads of octogenarians wrinkling about behind the wheel?"
"Nah. Too old. We need something fresh. Anyone?"
"Well people love the 80s?"
"Damn straight they do! Why didn't I think of it sooner. Break out the 3D ClipArt boys, we're gonna party bigtime on the client's dime!"
"Genius - what better way of introducing a cutting edge driving technology of the future than to turn back the clock 30 years!?"
actually i like the series... nice design and also interesting conceptual approach. hope this wins sth. too in other award shows than lynx..
cheers
Nope. I didn't get the message at all until I PEERED my eyes out...
This reminds me of my yesteryears. The graphics is so low tech but when we played those games, we enjoyed it but not like the enjoyment we have playing PSPs.
Latest Collections
