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Agency Network: 
Published/Aired: 
April 2011
Mercedes:  80s

Description

Print advertisement created by BBDO, United Arab Emirates for Mercedes, within the category: Automotive.

Caption

The new E-Class with Speed Limit Alert technology.

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Art Directors: Andrej Arsenijevic, Mohammed Diaa, Fouad Abdel Malak
Copywriters: Jeremy Southern, Grant McGrath, Darren McCall
Illustrator: Adhemas Batista
Typographer: Adhemas Batista
Post Producers: Adhemas Batista, Byju Ravindran, Sameer Ketkar
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CuriousPencil's picture

"So the kingdoms are raising the speed limit to 80. Any ideas?"

"What about loads of octogenarians wrinkling about behind the wheel?"

"Nah. Too old. We need something fresh. Anyone?"

"Well people love the 80s?"

"Damn straight they do! Why didn't I think of it sooner. Break out the 3D ClipArt boys, we're gonna party bigtime on the client's dime!"

"Genius - what better way of introducing a cutting edge driving technology of the future than to turn back the clock 30 years!?"

CuriousPencil
Activity Score 4225
Copywriter
mdmV's picture

hahaha ;)

mdmV
Activity Score 20
Art Director
cracker66's picture

actually i like the series... nice design and also interesting conceptual approach. hope this wins sth. too in other award shows than lynx..
cheers

cracker66
Activity Score 163
Copywriter
Amir Blumadali's picture

Nice

Amir Blumadali
Activity Score 70
sintra's picture

limited ad

sintra
Activity Score 699
Administrative
jjf's picture

Nope. I didn't get the message at all until I PEERED my eyes out...

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
TorstenM's picture

Don't get it...

TorstenM
Activity Score 77
Art Director
Jerry Foster's picture

This reminds me of my yesteryears. The graphics is so low tech but when we played those games, we enjoyed it but not like the enjoyment we have playing PSPs.

Jerry Foster
Activity Score 18
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