20% less

Agency Network: 
Published/Aired: 
February 2011
Mercedes:  20% less
Mercedes Print Ad -  20% less

Description

Print advertisement created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Caption

The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.

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CrackerJackFlash's picture

I can dig it.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

ElCaza89's picture

delivers the message, nice

ElCaza89
Activity Score 343
busyb's picture

lowe roche did this for AUDI A3 TDI years ago.

loweroche.com

busyb
Activity Score 117
luispiter's picture

nice... good concept

luispiter
Activity Score 2756
comunication
Boxey's picture

Shorter copy would've been much better for the environment.

Boxey
Activity Score 8875
Melaleuca In-House
HappyHour's picture

Or no print ad at all.

HappyHour
Activity Score 2377
CuriousPencil's picture

Or dropped the SHOUTY CAPS, dropped the point size... or lost the logo.

CuriousPencil
Activity Score 4199
Copywriter
Ron Burgundy's picture

couldn't they have just poked holes in the paper to create a shadow of the copy...then again it is a magazine ad.

Ron Burgundy
Activity Score 1626
Art Director at Southern California
kulago's picture

new approach...Nice

kulago
Activity Score 101
associate creative
shortafella's picture
shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

cracker66's picture

boring.. and also an old thought

cracker66
Activity Score 163
Copywriter
Glut's picture

I´m with boxey in this one

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
rakhal's picture

And 20 % more difficulties to read the copy.

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
mr.x's picture

Nice ad. Instead of the "holes" in the font, I would erase 20% of the font from the top. It would make it harder to read, yes, but not impossible, and it would be a better eye catcher. Also, It would illustrate the "20% less" alot better, in my opinion.

mr.x
Activity Score 998
Forsbergs Skola
krautland's picture

yeah. I get it. but so what.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Reto1976's picture

Cool idea. Just a pitty that the creatives didn't come up with it themself.

Reto1976
Activity Score 24
Copywriter
Molecule's picture

Or... you can pick another font.

Molecule
Activity Score 435
Copywriter
dsklan's picture

complete bullshit!!! use a light font!

dsklan
Activity Score 1924
Art Director at homeshop
Beamen's picture

Booooooring!

Beamen
Activity Score 225
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