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kalpesh78's picture

??????

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

leftfield's picture

I assume your target is art directors in advertising.

If so it's interesting.

But where's the benefit??

leftfield
Activity Score 165
Production Manager
chintan ruparel's picture

what the...!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

chintan ruparel's picture

wait a minute...does this campaign say that good advertising stays forever?
or some ideas just never die? are 4 permanant?

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

DWX's picture

I think they are trying to say good ideas came from sharple pen.
The target group seems unclear, I dont think the majority ppl will get it.

DWX
Activity Score 24
Art Director
mikelite's picture

talk about a half-assed, rushed, un-thought-out project...and on top of that, it's borrowed interest. lazy-assed creatives...

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

addyhoch10's picture

i stick to my copics.

addyhoch10
Activity Score 2592
Art Director
Eugens's picture

lol, i find it good. But, unfortunately, it's aimed at the creative community. It's impossible to work in the field and not know what these sketches refer to. hint: they're all famous ads, multi-award-winners.

Eugens
Activity Score 2624
Copywriter
Twombl's picture

Self-referenced. Bad.

Twombl
Activity Score 180
Copywriter
Conceptual-eyes's picture

I had the same idea but for Goldline Layout pads - Where great ideas are born.

Conceptual-eyes
Activity Score 1475
Copywriter
mrtalented's picture

sad concept. poor executions. worst art direction. big sigh...

mrtalented
Activity Score 2171
Creative Director
klaussnow's picture

too many ideas fighting each other...jwt just couldn't decide and shlopped them all together to make a mega ad...that failed.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

nizarts's picture

No concept!!

nizarts
Activity Score 18
Art Director
Eugens's picture

I'm thinking more and more that people that comment these ads are either 1. not in the field or 2. the worst of the worst that got in the field.

If any of you didn't get the message and the concept THE INSTANT you saw it then, sorry, you're not for advertising, might as well start looking for another job because you're not gonna make it big in advertising, that's for sure...

Eugens
Activity Score 2624
Copywriter
Jet Propulsion Lab's picture

So, what is the "concept" here?
Because it is not clear what they're trying to communicate. And IF I had to guess it, the ad fails right there and then.
It is obviously aimed at a specific audience when what they're selling has no real niche market.
So specific in fact, I wonder if the strategy was even right to begin with for such a universal and utilitarian product like Sharpie.

But on the other hand, I also recognize there's this strong brand loyalty among the advertising professionals to Sharpie. So, building upon that already existing audience might have been a part of their thinking process. That would probably be their counterargument...

I'd much rather be staring at an old woman's shriveled breast.
Bic - 1
Sharpie - 0

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

I think the idea came from the brand name Sharpie. I think these are sharp (smart) ads conceptualized by a Sharpie.

ivan
Activity Score 12
Creative Director at Ads of the World
Stigset's picture

Wich known ad is this?

Stigset
Activity Score 1454
Art Director
Eugens's picture

For mercedes, it's a classic, I just found it in "Cutting Edge Advertising II: How to create great print ads". There's the merc parked and right next to it all sorts of skid marks because all the drivers stopped violently to look at the car. I'll try to find it on the net.

update: sorry, couldn't find it. I'll post here when I will.

Eugens
Activity Score 2624
Copywriter
addyong's picture

If targeted to those 'creatives'... those creatives have to take times to 'argue' & doing research for those mentioned brands whether tht they did an idea before or NOT...

wow... really putting alot of 'efforts' here... OR doubts?

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

Minimum's picture

Why is it bad that there is an ad targeted at us? Nobody complains when theres an ad for barbershops, an ad for roadworkers. Now there is an ad that is specially for us and we all go. Ooh noo, not the entire world as a target. Well, they only want the creatives to use the pen. (and dont forget, the award juries as well)

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Word's picture

Brilliant idea. But only if the target is ad industry people. If not, it's waaaay off. Theres no way in hell that Joe Schmo from the streets will even have a clue as to what the hell is going on here,let alone understand what is being sold: a marker or a bloody benz? And if it doesn't hit Joe Schmo right away - it's as good as being an ad for tampons.

Word
Activity Score 9
Copywriter
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