Advertisement

UK-Brazil Flag

Campaign
Agency Network: 
Published/Aired: 
May 2012
Like
21
Views
13729
Mercado Magazine:  UK-Brazil Flag

Description

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Print advertisement created by JWT, Argentina for Mercado Magazine, within the category: Media.

Caption

The world’s sixt large economy is another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
Log in to post comments
talkingisfree's picture

BOOM

talkingisfree
Activity Score 2712
Art Director
ABear's picture

Art direction of this one is the best in 3

ABear
Activity Score 194
Creative Director at DDB hong Kong
chuckieT's picture

As ads, I think the messaging in this campaign is not quite as clear as it could be.

That said, I can't imagine how this art direction won't win a few big awards.

chuckieT
Activity Score 680
Creative
killazol1's picture

very very nice

killazol1
Activity Score 354
iamcreative's picture

NICE ART

iamcreative
Activity Score 262
gonndo's picture

The execution is amazing, I'm not convinced about the concept though...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture

O mundo muda rápido de mais e as direçoes de arte tb! ainda bem! Parabéns!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Fernando Montero's picture

7/10

Fernando Montero
Activity Score 121
Corbeen's picture

again flags?

Corbeen
Activity Score 1095
vlads's picture

cannes!!!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement