Polar bears

Agency Network: 
August 2010
Mentos:  Polar bears


Print advertisement created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.


Who had no color, now can have 7.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Directors: Paulo Lemos, Fábio Astolpho
Copywriter: Eduardo Andrietta
Art Buyers: Mariah Bayeux, Rubens Gomez
Producers: Kiyoshi Takahashi, Daniel Terlizzi “Panga”
Photographer: Eduardo Rodrigues
Model Makers: Daniel Hashimi, Marco Di Giorgio
Illustrators: Eduardo Oliveira, Alessandra Perez, Roberta Souza
Pre-Media: Burti
Account Director: Valeria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Advertiser's Supervisors: Marco Seregni, Tatiana Checchia, Roberta Caceres
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ERROR404's picture

icebears have other problems than getting rid off their white colours.

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
TommyO's picture

The two other ads got a little of the scary in them. This one is just... cute, somehow, and thus not getting along with the others.

Activity Score 1860
Copywriter |

That's me!

Migzter13's picture

this could've been better if it was executed in a more realistic yet humorous approach.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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