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Head, 3

Campaign
Agency Network: 
Published/Aired: 
March 2012
Mentos:  Head, 3

Description

Print advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.

Caption

Intolerably sour

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Priti Arora
Art Director: Priti Arora, Deelip Khomane
Copywriter: Tushar Pal
Account Director: Antara Suri
Retoucher: Deelip Khomane
Retoucher: Rajesh Salodkar
Illustrator: Deelip Khomane
Account manager: Parul Madan
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Highest Rated

kleenex's picture

they all look great.

kleenex
Activity Score 57555
Web Designer/Developer
KimKong's picture

I love these. The art is so bizarre that it forces me to take a closer look and read the copy, which I feel ties in perfectly to the product. It reminds me of the packaging for Warheads candy, which I imagine to be a similar product to these sour Mentos.It also has a touch of old MTV grotesque claymation art. I think the demographic for both may be the same. I think it's good that Mentos branched out from their regular advertising for this particular product offering.

KimKong
Activity Score 198
MicheleVirgilio's picture

Great illustrations. i like

MicheleVirgilio
Activity Score 2617
zektz's picture

this looks like more of intolerably painful rather than sour! all elements used are of torture, is that what this product does, torture you? there is an idea there but needs more though! as goes with all the other executions

zektz
Activity Score 2
Marketing Manager
bobby666's picture

superb... classic... amazing... deelip u r beyond compliment

bobby666
Activity Score 1462
RMG Connect, India
Hadrons's picture

Great campaign to demonstrate the flavour.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

saherwafai's picture

great art and bold idea .. congrats

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

kleenex's picture

they all look great.

kleenex
Activity Score 57555
Web Designer/Developer
geraldanith's picture

Breakthrough art! Been following the work done for Sour marbels for 3 years.. Always better than the previous years'

geraldanith
Activity Score 97
Art Director
neary jaclies's picture

nice

neary jaclies
Activity Score 104
manzoordesign's picture

awesome ! awesome ! awesome !

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

salamandos's picture

very nice

salamandos
Activity Score 1947
Art Director
adverlabs's picture

gr8 one...

adverlabs
Activity Score 36
Media Buyer
mertos's picture

nice

mertos
Activity Score 904
Creative Director
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