Agency Network: 
July 2010
Mentos:  Fired


Print advertisement created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.


I just got fired...
Can I keep your stapler?
Mentos Single Pack
Selfishness without guilt
Mini mentos mint

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda, Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Planners: Eduardo Lorenzi, Diana Junqueira
Advertiser's Supervisor: Marco Seregni, Joana Oliveira
Other Advertising Agencys: Kiyoshi Takahashi, Vinícius Busico, Eduardo Oliveira
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pez's picture

jajaja! i love this! :)

Activity Score 1804
Creative Director
Guest's picture

I don't like that illustration. Way too emo and dark. teenage stuff.

Guest's picture

oooohhhh so boooorinnnnggggg.. (nice illustration)

Zulu-1's picture

Fun! lol.

Activity Score 130
Copywriter at Ogilvy
TSD Agency's picture


TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

benihana77's picture

I think the illustration is actually kind of nice, since they might be trying to access a slightly younger audience (Mentos kind of screams "25+" to me, though I've always liked them).

I think the ad is kind of cool, though oddly spaced. I love me some white, negative space, but they haven't really activated all of it. That right corner is just a giant wad of dead space. Surely they could have extended the illustrations ever so slightly to make it have more impact. A clock maybe. Or maybe just the corner of his desk, with the stapler on it. That'd be kind of funny.

That being said, the concept is cute, but it feels like they're just trying to creepy away from what would have otherwise been the obvious, and done-before (by them!) punchline: that the guy getting fired doesn't care, because he has Mentos to chew! Still, since it's a variation of the traditional product, it's kind of cool.

I think if they just fine tune the copy and treatment a little to make it a meatier concept, it could be a great campaign.

Activity Score 86
Graphic Designer |


Guest's picture

If i had that stapler, i would staple your fingers together! Man, how much will you write!
If only the perfect was beautiful no one would have loved he pisa. Its oddity, is its charm.

Good Work Guys!

Gualcor's picture

Simón, qué emo jaja

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Eliane29's picture

Very nice illustration, and kind of funny!

Activity Score 53

Buy or Sell photos & designs at this site, here's my portfolio:

CommandZ's picture

Nice delivery on the selfless without guilt.

Activity Score 2515
Creative Director
Guest's picture

The typical case "This illustration was already done and I put my pack".

I saw those illustrations eras a go.

Djenzie's picture

hahaha love this serie!!

Activity Score 163
St. Lucas Institute Ghent
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