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Cube

Agency Network: 
Published/Aired: 
September 2009
Mentos:  Cube
Mentos Print Ad -  Cube

Description

Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of THESE cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself.

Print advertisement created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.

Caption

Mentos Cube. More sides, more fun.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Platinum
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Highest Rated

everartz's picture

im asking muslims, did islam reach brazil? and the christians.. is jesus a brazilian? and the jews, was your exodus toward brazil?
i know that the answer is no for all, but im asking.. how is this country so blessed with such advertising???? 10/10

everartz
Activity Score 7613
Art Director |

| everartz |

funky_frogii's picture

l00ks cool

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

just write's picture

yeah the arts cool..

just write
Activity Score 651
Copywriter at Banyantree communications
alexander_bickov's picture

Cool execution

alexander_bickov
Activity Score 3279
everartz's picture

im asking muslims, did islam reach brazil? and the christians.. is jesus a brazilian? and the jews, was your exodus toward brazil?
i know that the answer is no for all, but im asking.. how is this country so blessed with such advertising???? 10/10

everartz
Activity Score 7613
Art Director |

| everartz |

ivan's picture

Rich and free culture has a lot to do with it I think.

ivan
Creative Director at Ads of the World
everartz's picture

i can add to that by saying that their clients arent so narrow minded and can accept all the proposals..

everartz
Activity Score 7613
Art Director |

| everartz |

clubjas's picture

brilliant, very nice idea

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

maashookshee's picture

respect ... will done every one..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
silvi's picture

Pasaría horas mirando este aviso.
Esto es brillante! Beautiful!!! Súper dinámico y entretenido. Le da al producto una imagen increíble.

silvi
Activity Score 4172
Copywriter
Guest's picture

I like the idea. I like the execution. And i like the copy, but, is so Six Flags: More Flags, more fun.

Guest
shwet's picture

great

shwet
Activity Score 103
jj institute of applied art |

shweta

daniel ieraci's picture

Nothing special in the idea but the art blew me away.

daniel ieraci
Activity Score 333
Art Director
Mantufayo's picture
Mantufayo
Activity Score 580
Creative Director
Guest's picture

so so. too busy idea and art direction

Guest
PERP's picture

Great job! Absolutely beautiful execution and within the concept. Congratulations!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Crave's picture

great art! looks exciting!

Crave
Activity Score 95
Euro RSCG
federo's picture

why I´m the only one (considering I LOVE brazilian advertising) who doesn´t like this ad? I find it at half way... sorry, I don´t really like it

federo
Activity Score 781
advertising agency
Chopper's picture

Great.

Chopper
Activity Score 1015
Guest's picture

VERGATARIOOOOOOOOOOOOOOOOO!

Guest
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