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Guest's picture

it looks like a grenade...

Guest
Guest's picture

Cool idea, but the relationship between mental training and clenched fists doesn't make too much sense to me.

http://shortshorts.tumblr.com/

Guest
Guest's picture

Dude: 'Working' hard = stronger mind. It's not that hard to crasp!

Jack.

Guest
Guest's picture

It conveys 'a stronger mind' too me. The result of good mental training...

Guest
creativefolks.net's picture

I totally agree with you!!!

cheers
Haik

.............................................

creativefolks.net
Activity Score 58
dylank's picture

Well guys, the fists are supposed to look like a brain, which they do, good job. But I don't know what a company that does mental training is.

dylank
Activity Score 47
Art Director Chicago
Guest's picture

Cmon, stop doing ads with a thing that looks like another thing. And commenters, arent' you the guys that like to say done done done? what's wrong with you guys?

Guest
Guest's picture

you fucking shit u dont have idea of things look like

Guest
Guest's picture

I thought it was a grenade.

Guest
capywriter's picture

my first thought too. Nice visual, but for me a pair of fists don't convey 'hard working'

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

i like the idea. Visual could be much better though.. what's with the excesive drop and inner shadows?

Guest
Guest's picture

DONE!!! JWT Milan 10 years ago...

Guest
Guest's picture

I think a black background would have worked better than the grey.

Guest
izmild's picture

Yes I agree. Grey look pale and dirty. What black or white background!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Enas's picture

exactly

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture

No parece un cerebro, parece un fosil o el caparazon de una tortuga.

Guest
Guest's picture

jajajajaja no mames!!

Guest
sneakyhands's picture

don't like it, feels forced.

sneakyhands
Activity Score 1857
Copywriter
amin24e's picture

a very creative work
Spark of creativity | http://felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

@sneakyhands: you need to force it, to get some results. No pain, no gain. :-)

Guest
Guest's picture

it's done awfully.

Guest
Guest's picture

it looks like a grenade...

Guest
izmild's picture

Nice idea. But not good art work...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

izmild's picture

and not good copy..

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

arvin's picture

nothing great about it.

arvin
Activity Score 341
Guest's picture

It works very well, coz clenched fists show the attempt of training mental...

Guest
Guest's picture

JWT 10 years ago

Guest
Guest's picture

JWT 10 years ago

Guest
Guest's picture

10 years ago i was not born....ilike this work a very clever idea, and if it was done no one as seen it before.JWT had a bad media planning 10 years ago maybe that's reason.

Guest
Bianconiglio's picture

JWT Milan

Bianconiglio
Activity Score 406
Copywriter
SandMan69's picture

A fist brain does not imply mental strength in the sense I think we're supposed to take it i.e increased aptitude or whatever. It just makes me think "fist brain" which is a fist...for a brain. Lame concept with a weak visual. It's an ad for brain training. It should make you use your brain a bit more than this.

Or in other words, this eats shit in the toilet that is advertising.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

@DiscoMunky: your not as stupid as you sound, but half as smart as you think.

Guest
Guest's picture

@Disco Munky: you're not as stupid as you sound, but half as smart as you think.

Guest
SandMan69's picture

Thanks for spitting on my cake.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

I like it. It's clear. And Disco Munky: If hands weren't THE symbol of strength, then all of the communist propaganda with the raised fistst would have been all for nothing...Combining that with a brain...you get the picture...and the copy does the rest.

Guest
Guest's picture

why hand?

Guest
Guest's picture

An idea.
The idea?

Guest
icanthink's picture

nice idea but bad execution :(

icanthink
Activity Score 270
Creative Director
icanthink's picture

its not look like brain at all.

icanthink
Activity Score 270
Creative Director
Guest's picture

I thought it looked like an underbelly view of some bug.

Guest
Zulo's picture

At the first glance I thought it was a heart. Even for his size. For me it is not so well "landed".

Zulo
Activity Score 62
Copywriter
Guest's picture

jwt milan 10 years ago, the line was: nothing is more powerful than a great idea.
Infact the idea is still working..

Guest
giopa's picture

jwt milan 10 years ago
the line was: nothing is more powerful than a great idea.
and it was right because this idea is still working.

giopa
Activity Score 16
Copywriter
cynophobic's picture

pbbbtt...bad!

cynophobic
Activity Score 10
Guest's picture

Great stuff!

Guest
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