PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.
Print advertisement created by Arrivals + Departures, Canada for Mental Health Foundation, within the category: Public Interest, NGO.
Creative Director: Shawn King
Art Director: Jeff Simpson
Copywriter: David Sullivan
Account Director: Jennifer Sutherland
Photographer: James Ingram / Jive Photographic
Post Production: Featherwax
Hair / Make Up: Nadine Beed, Travis Roma