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Hockey Kid

Campaign
Agency Network: 
Published/Aired: 
February 2018
Mental Health Foundation: Hockey Kid

Description

PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.

Print advertisement created by Arrivals + Departures, Canada for Mental Health Foundation, within the category: Public Interest, NGO.

Caption

PTSD isn't always born on a battlefield.

Advertising Agency: Arrivals + Departures, Nova Scotia, Canada
Creative Director: Shawn King
Art Director: Jeff Simpson
Copywriter: David Sullivan
Account Director: Jennifer Sutherland
Photographer: James Ingram / Jive Photographic
Post Production: Featherwax
Hair / Make Up: Nadine Beed, Travis Roma
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kleenex's picture

Not that great.

kleenex
Activity Score 58797
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