Good old days
, 1

Agency Network: 
June 2011
Menier:  Good old days
, 1


Print advertisement created by Publicis, France for Menier, within the category: Confectionery, Snacks.


Taste the good old days.

Advertising Agency: Publicis Conseil, Paris
, France
Chief creative Officer: Olivier Altmann

Creative Directors: Fabrice Delacourt, Olivier Desmettre
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant Ad: Antoine Dezes-Richard

Photographer: Hervé Plumet
Art Buyer: Soone Riboud
Retouching: Adrien Blanchat/Benjamin Bastide
Production: Organic
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copy-what's picture

Love the aghast look on the faces of the the idea as well....

Activity Score 8
Copywriter at Rightclickasia
ccwarrier's picture

wat if the boys cloth had some more color..

Activity Score 60
bathsheba's picture

or maybe not

Activity Score 218
Creative Director at Leo Burnett
purshotham's picture

Nice artwork.

Activity Score 453
bathsheba's picture

Love this... very cool and think the AD has nailed it.

Activity Score 218
Creative Director at Leo Burnett
Church Money's picture

This makes me think the product tastes old and dusty. Terrible idea. Is your target market hip teenagers? I think not, so why is he in the ad? Even if we stick with the tag "taste the good old days" (which is bad), the next job should be to sell my on how things were better back then (fresher, less processed, more natural, hand-made, etc). This misses the point

Church Money
Activity Score 76
Art Director
Ed Rapport's picture

not understanding if "I'm Tasting The Good Old Days" why do you need to show scared people each execution?... and agree about the target... if you are targeting teenagers (only saying b/c each ad has a teenager) should you at least show people from the "good old days" around the same age as the person transported back in time? And shouldn't our friends from "the good old days" be enjoying and drinking coffee with their guest from the future, not scared of them?

Ed Rapport
Activity Score 712
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Manoma's picture

I'am in love ;-)
Cheers for the realisation too.

Activity Score 1092
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