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Start a revolution, 1

Campaign
Agency Network: 
Published/Aired: 
January 2010
Meltin'Pot:  Start a revolution, 1

Description

Print advertisement created by Armando Testa, Italy for Meltin'Pot, within the category: Fashion.

Caption

Start a revolution. The new MP 001.

Advertising Agency: Armando Testa, Italy
Executive Creative Director: Michele Mariani
Art directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Photographer: JeanYves Lemoigne
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Highest Rated

jackmancer2017's picture

Exactly, I thought it was some MP3 player but they turn out to be jeans.

jackmancer2017
J Designer's picture

these ads are ok...but i still have no idea what mp001 is.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
jackmancer2017's picture

Exactly, I thought it was some MP3 player but they turn out to be jeans.

jackmancer2017
CurryJ's picture

Considering it's been categorised under Clothing & Footwear, I assume it's a fashion brand.

And if this assumption is correct, then I wouldn't expect to see any great idea in this campaign.

CurryJ
Activity Score 949
Copywriter |

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I think; therefore I am

J Designer's picture

Ok…well let me put it this way. If I saw this ad in a magazine or on a billboard I would have no idea what they are advertising. To me the audience having no idea what product they are advertising dose not make it a good ad.
The photos are good but a tag line or something that draws you into the product would have made all the deference in these ads.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
alexander_bickov's picture

Nice execution

alexander_bickov
Activity Score 3281
brandingworthspreading's picture

Jeans, jeans, jeans.... that's why I consider Diesel's approach interesting. The execution is beautiful, but nothing brings me back to the product.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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bassam.abdu's picture

ok ,it revolution for what , what mp 001 mean i knew it's ad for jeans from people comment .

bassam.abdu
Activity Score 10
Art Director at art director in brain storm advertising
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