001 Step to an exciting job

Agency Network: 
September 2009
Meltin'Pot:  001 Step to an exciting job


Print advertisement created by Armando Testa, Italy for Meltin'Pot, within the category: Fashion.

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
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Soul of Dream's picture

Excelente dirección de arte y la idea me gusta

Soul of Dream
Activity Score 2
on practice at TBWA
Guest's picture


Aphex's picture

A little bit Axe concept... o totally... mmmm, turn the page.

Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

rolling.stone's picture


Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

nice art direction

krautland's picture

not really. those pizza boxes are obviously empty or he wouldn't be carrying them like that. a good art director catches such logical mistakes and eliminates them to keep any potential source of confusion out of the ad. art direction is not just about cranking up the saturation and making it look glossy.

Activity Score 3216
Art Director at erm... no calls please.
thenewguy's picture

Lol.. I didn't know if this was an ad for jeans, motorbikes, pizza, or like, some dating service.. But hey, had I known what meltin'pot was, maybe I would have loved it.

So... what is meltin'pot?

Activity Score 127
Copywriter at Quebec
Guest's picture

Hi There...
a very catchy picture, Nice angle...... a new way to advertise a pizza product. this is a pizza product right ?

joelapompe's picture

Axe concept badly done

Activity Score 3913
Guest's picture

visit the website and you'll understand. It's Meltin' Pot - 001 Jeans

thenewguy's picture

"Visit the website and you'll understand (the ad)".. that might be just about the worst thing one could say to help an ad with weak communication. Instead of enjoying the art, understanding the message and seeing the benefit in a clever way (all at once, as a solid piece, IMO, should do) I have to go to a website just to know what kind of product I'm looking at..

Activity Score 127
Copywriter at Quebec
Lastlab's picture

Axe concept?? Nobody has seen the film 100 girls? there is a scene igual!

Activity Score 63
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