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Cross

Campaign
Agency Network: 
Published/Aired: 
December 2008
Melon:  Cross
Melon Print Ad -  Cross

Also From This Campaign 2

Description

Print advertisement created by La Mesa, Chile for Melon, within the category: Industrial, Agriculture.

Advertising Agency: La Mesa, Santiago, Chile
Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raúl Torres
Art Director: David Contreras
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Highest Rated

Guest's picture

Are weak walls a big problem in Chilé? If so these ads are brilliant, otherwise, the selling message should take a different route with the same strategy. What is this concrete used for and who's using it?

Guest
everartz's picture

i cant find any reason to believe in this ad!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Ad_Man's picture

i know... stronger walls?
is that really a benefit?
i need my walls to be stronger?
these are looking for awards...

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

This communicates the tape is strong.. not the wall

and tbh a clock and cross isnt that heavy anyway.

Guest
Guest's picture

Can’t put the nails through it, genius.

Guest
Enas's picture

hmmmm. got it...now it works

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Favete's picture

How come does it communicates the TAPE is strong??? D'OH! Ask Santa for some RAM for your head.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

@ above

Dude! Grow up!

The tape is shown as a Plan B as the plan A of nailing the wall didn't work out! This ad works for me. Period.

Guest
bknowlden's picture

I think it would be more clear if the line were something like "impenetrable walls".

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Favete's picture

Can you be just a little more literal? JESUS!!!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Scam Detector's picture

.

Scam Detector
Activity Score 1048
General Manager
SeanMartin's picture

I agree that the message is obvious. Whether or not it's effective is a different story altogether.

--------------------------

www.joey-aristophanes.com

SeanMartin
Guest's picture

Off topic comment.
Just checked out your samples, and I guess we were all right...you don't work in advertising.

Guest
SeanMartin's picture

Man, troll, you just never give up, do you. Are you *really* this insecure about yourself and your work?

--------------------------

www.joey-aristophanes.com

SeanMartin
Guest's picture

Just checking out your samples and commenting on your work. Is that trolling? (no idea what trolling even is, except for when it comes to fishing)

But it seems like you don't appreciate pointless, negative criticism like none of us do either. Hmmm??

Guest
Guest's picture

Are weak walls a big problem in Chilé? If so these ads are brilliant, otherwise, the selling message should take a different route with the same strategy. What is this concrete used for and who's using it?

Guest
Javier Ramírez's picture

Vaya! Que vuelta!
Muy pero muy ingenioso.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

STRTLRS's picture

Creative: 8/10, Art Direction: 5/10

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

Your website. Storytellers Creative.

Creative: 1/10, Art Direction: 1/10

Guest
Guest's picture

Would be better if there were some failed nail holes in the wall, or perhaps a wider perspective that shows a table with bent nails on it. First rule of effective communications is to know your audience and their limitations, and I think this goes way beyond their capacity to think outside the box, even though the advertisers have.

Guest
Guest's picture

Creative: 4/10, art direction 2,6/10 this would be more serious. We are not judging school work!!!!

Guest
Guest's picture

I understand the blatant over-dramatization, but why, as a consumer, would someone want a wall like this? Comes across as negative.

Guest
Scam Detector's picture

There are certainly better ways of telling that this is for stronger walls.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

I thought actually if i did it with anyother tape it will stuck 2 the wall also,bad msg actually...Very weak ad

Guest
Guest's picture

noooooooooooooooooooooooooooo

Guest
Guest's picture

weak ad, endy story.

Guest
Guest's picture

missed the idea.. looks more like an ad for the tape.
especially because jezus is nailed on the cross, you start to think in that way

Guest
Guest's picture

Sure to alienate a lot of potential customers. The misuse, or casual use, of Christian symbolism is never good for business. The client should fire the agency and the person at the business who signed off on it. If I was a competing company I'd carry this around and show it to those customers that I knew would be offended and then just sign them up.

Guest
manugon's picture

I didn't get it, it's not obvious enough for me. And now I guess a lot of people are going to call me stupid.

manugon
Activity Score 142
burocreativo
Guest's picture

i din't get it too.... but i guess it's a nice idea. wish there was a line..

Guest
Guest's picture

done already for scotch, but with a different idea.

http://adsoftheworld.com/media/print/scotch_tape_nail

Guest
KakiKing's picture

this is not in my mind but in my heart...!

KakiKing
Activity Score 9
SemutApi
Guest's picture

bueno, me gusta la idea, pero al recuerso le habria dado una vuelta, además de scotch podria haber sido, un chicle, una hhuincha hiladora, etc, asi te sacas el peso que el aviso es de scotch. saludos, claudio casas

Guest
Guest's picture

bueno, me gusta la idea, pero al recuerso le habria dado una vuelta, además de scotch podria haber sido, un chicle, una hhuincha hiladora, etc, asi te sacas el peso que el aviso es de scotch. saludos, claudio casas

Guest
Guest's picture

yes its strong, the benefit is not communicated strongly.

http;//www.morrelhasideas.blogspot.com

Guest
Guest's picture

Es bastante sencillo no entiendo como hay tantas personas que no lo entienden y quieren hacerlo mas literal. Creo que le falta mucho de el Art Direction pero ya el copy es bantante literal no se pq quieren hacerlo aun MÁS literal. Estoy de acuerdo que quizás pudieron usar mas recursos para pegar las cosas a la pared y no solo tape pero es sencilla la idea no puedo creer qu eno entiendan q es dificil poner un clavo en la pared y que el beneficio no se comunica teniendo el producto y leyendo la línea que tiene, hello es cemento, concreto, o sea para construir paredes, cuán dificl puede ser? No es que sea la mejor pieza del mundo pero de ahí a que no se entienda...

Guest
Guest's picture

Malo, malo, malo.

Guest
Scam Detector's picture

Pourquoi, pourquoi, pourquoi?

Scam Detector
Activity Score 1048
General Manager
Guest's picture

plublicity need more doers than talkers

Guest
Liverpudillian's picture

it was too hard for me ... but once i got it by (comments) :)
i like it

Liverpudillian
Activity Score 58
Graphic Designer
Hiperion's picture

I love the idea
keep it simple!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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