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War meets humour

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by JWT, Australia for Melbourne Writers Festival, within the category: Professional Services.

Advertising Agency: JWT, Melbourne, Australia
Creative Director: Richard Muntz
Art Director: James Orr, Harsh Kapadia
Copywriter: Chris Andrews
Agency Producer: Michael Ball
Photographer: Bronwyn Kidd
Retoucher: Ray Burtt, Charlie Jackson
Production Company: Coco Productions
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Guest's picture

I dont think the copy's needed.
But great work, these and the tv commercial are very good.

Guest
Guest's picture

There is nothing surprising about war meeting humour in literature. Ever heard of Catch 22? MASH? The Adventures of Gerard? Thousands of others? Crap artwork doesn't change that.

Ditto horror and kid's books. Ever heard of Little red Riding Hood? The agency may not have, but most readers would.

Guest
Chopper's picture

Which is the sense of humour, the BANG or the Mercedes?

Chopper
Activity Score 1015
Grace's picture

LOL. Good one.

Grace
Guest's picture

Buen trabajo artístico, lamentablemente la guerra nunca se unirá con el humor. Sólo en publicidad.

Guest
Guest's picture

i like this...

Guest
ericofthedead's picture

i like it tho this one seems a lot more dark then the mickey grave one

ericofthedead
Activity Score 64
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