mehndi

Agency Network: 
Published/Aired: 
November 2008
  mehndi
  mehndi

Description

M4marry.com is an online portal that caters specifically to the Malayalee, a person hailing from the state of Kerala in India. For most communities, mehndi is an integral part of wedding ceremonies and most have a special mehndi ceremony. In popular culture, a newly wed bride is recognized by the mehndi that covers her hands and feet.

Caption

Malayalee's own matrimonial portal.

Advertising Agency: Mudra Advertising, Kochi, India
Art Director: Jestin Mathew
Copywriter: Dannilla Correya
Illustrator: Nadiya K C
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Highest Rated

i am zero's picture

mehendi is good, but GOLD EWELLERY could make it better..

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

ManojMaani.com's picture

Nice Idea! Nice Art! congrats!

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
Guest's picture

very nice!

Guest
Mukesh's picture

Mehndi ceremony takes place in all the castes. whats so significant about Mehndi and Malyalee's?

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Guest's picture

great work

Guest
TRICKY's picture

first idea !!!!! look deeper

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Since when do mallu weddings involve mehndi!

Guest
Guest's picture

I like the 3rd comment instead of work

Guest
Guest's picture

Nice

Guest
STRTLRS's picture

...and we're back. To 1997 that is.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Guest's picture
Guest
sakibafridi's picture

Bohot khoob.

Sakib Afridi
Associate Creative Director
Merkley + Partners
New York

http://www.sakibafridi.com

sakibafridi
Activity Score 167
Art Director |

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http://www.sakibafridi.com

tridipnandi's picture

we want comments... not designations.... sorry.

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

what is the idea here. for one thing wearing mehandi for marriage was never part of the malayalee marriage tradition. only muslims of kerala wear mehandi on the occassion of their marriages. mehandi and the mehandi ceremony is a typical north indian tradition, which is mimicked by a few upper class malayalees. and if a girl is already wearing mehandi, that means her marriage is already fixed. what is she doing then by browsing a portal that offering ideal matches, when she has already found one for her. is it that this portal give all would be brides second thoughts???

Guest
Tina Dev's picture

inat

Thank you. You have aired my thoughts.

Tina Dev
Activity Score 60
AA Associates |

inat

Tina Dev's picture

inat

Thank you. You have aired my thoughts.

Hence not 'Malayalees own'.
How it got approved ?

Tina Dev
Activity Score 60
AA Associates |

inat

Guest's picture

Very predictable stuff

Guest
Guest's picture

Ah that old pixel hand chest nut...

Guest
dthlb72's picture

Good!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

good

Guest
Guest's picture

good concept but mehndi (hina) in mallu weeding science when.

Guest
Guest's picture

Who applies Mehndi on BACKSIDE of palm????????

Guest
Guest's picture

WHAT'S THE GREAT IDEA BEHIND IT?..... NOTHING NEW.... IN COCHIN MUDARA IT MAY B A AMAZING WORK:)

Guest
Guest's picture

from one guest to another....we're not here to talk about cochin mudra, we're here to talk about work! so don't get into cochin mudra crap dude, if you dont have anything to say, just cock up!

Guest
Guest's picture

At last one nice ad from cochin, thanks guys

Guest
i am zero's picture

mehendi is good, but GOLD EWELLERY could make it better..

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

Guest's picture

MALISIMOOOOOOO

Guest
Guest's picture

simple and nice...good work

Guest
Guest's picture

Awsome add

Guest
Guest's picture

Precise campaign - the most accurately targeted.

Nice work.

Ani

Guest
LEO_CREATOR's picture

well great idea but ure too late ZZZZZ loser

B'Cos the original idea was already created and released by me in June and with a far more sophisticated execution. So better luck next time........

see the better one at ......

http://www.coroflot.com/public/individual_file.asp?from_url=true&indiv...

LEO_CREATOR
Activity Score 51
Guest's picture

u call it better? LOL :P...schoolish dude! better luck, god knows when?

Guest
Guest's picture

Mehendi or mailanchi as it is known is part of Malayalee weddings. All Malayalee brides have a mehendi function. In addition to muslim, hindu brides too wear it. Many christian brides wear mehendi for the reception too. The concept is to integrate a traditional imagery to the medium. THe site is Malayalee specific, not the concept. It is part of a larger set of ads...

Guest
Guest's picture

one of my guest friend expressed it well.
"if a girl is already wearing mehandi, that means her marriage is already fixed. what is she doing then by browsing a portal that offering ideal matches, when she has already found one for her. is it that this portal give all would be brides second thoughts???"
anybody from mudra please appear n say something

Guest
Guest's picture

very old poor idea.
we are sorry, Mudra Kochi.

better luck next time

Guest
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