White flag, 2

Campaign
Agency Network: 
Published/Aired: 
November 2008
Medici Senza Frontiere:  White flag, 2

Description

Print advertisement created by Lowe, Italy for Medici Senza Frontiere, within the category: Public Interest, NGO.

Caption

We cannot wave the white flag. We need that, too.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Other additional credits: Thomas Lavezzari
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icanthink's picture

nice copy :)

icanthink
Activity Score 270
Creative Director
LeeHarvey's picture

Great photography!

LeeHarvey
Activity Score 3029
Creative Director
Guest's picture

Great ad!

Guest
Guest's picture

Non vuol dire un cazzo.
Forzatissima.

Guest
the Pun-isher's picture

excellent.
There are no puns, no shlocky photography. No crying orphans- just simple and true. Like great advertising should be
Some creatives can learn from this. I certainly did.

the Pun-isher
Activity Score 228
all brand no flakes
Guest's picture

bella good yessssss

Guest
Anne's picture

I give 15 bucks every month to doctors without borders and this campaign makes me wanna give 30.

Anne
Activity Score 506
Art Director
john ler's picture

bloody brilliant. No pun intended.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
sirvan's picture

This is a great ad. But a bad campaign... you need more executions.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Guest's picture

Wow, same idea three times. Knock it off already!

Guest
Guest's picture

Good, but if you see one you´ve seen them all.

Guest
Guest's picture

well done! :)

Guest
reem1's picture

There is an understated, yet poignant force behind this ad that attracts my attention. I find that the tagline fits in beautifully with the DWB motto that states "We never surrender".

While I do agree with Sirvan that more executions are needed, the photography in each individual ad spoke volumes.

Well done.

reem1
Activity Score 41

~r~

reem1's picture
reem1
Activity Score 41

~r~

louie_wang's picture

well done!

louie_wang
Activity Score 158
Art director in linksus,china /Central Artistic university
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