Smiling Baseball

Agency Network: 
April 2011
Medical Mutual:  Smiling Baseball


Print advertisement created by Wyse, United States for Medical Mutual, within the category: Finance.


Play ball.
That’s Cleveland Baseball.

Advertising Agency: Wyse Advertising, Cleveland, Ohio USA
Creative Director: Sharyn Hinman
Art Director: Steve Lageson
Copywriter: Phil Sipos, Lane Strauss
Photographer: TRG Reality
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morse's picture

Please explain me what's going on in this ad!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture

This whole campaign is weird.

Activity Score 492
Billoughsby's picture

What's going on in this ad is that an impressive level of Photoshop craft is being squandered on a nearly did-itself corporate logo tattoo payoff.

IMO, they needed another idea, or a third quote. And one logo per page is enough for anything in the world, thanks.

Activity Score 5154
Art Director |

That's it.

rastaparta's picture

I swear I tried, I tried and tried very hard again, but... just couldn't get this at all!!

Anything to do with the stitched baseball, maybe...? Like "stitches" = "medical assistance"??!

Anyone help me on this, please?

Activity Score 158
Art Director
dean viii's picture

I was wondering, too. Then noticed the smiley face. Extremely lame concept. Typical of Cleveland.

dean viii
Activity Score 1702
Creative Director
Boxey's picture

Don't get it.

Activity Score 8875
Melaleuca In-House
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