Little brother

Campaign
Agency Network: 
Published/Aired: 
June 2007
Media Books:  Little brother

Description

Print advertisement created by Leo Burnett, Portugal for Media Books, within the category: Retail Services.

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director / Creative Director: Fernando Bellotti
Copywriter: Chacho Puebla
Art Director: Bruno Ribeiro
Account Supervisor: Pedro Santana
Advertiser's Supervisor: Carla Pinheiro
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inkfromthepen's picture

beautiful, leaves a smile. informative. simple.

inkfromthepen
Activity Score 145
Copywriter
restless_r's picture

too much copy ! i dont like this kind of ads, i dont have time to read:P

restless_r
Activity Score 275
Art Director
postman's picture

You really should, it's not that hard. Every title is a joke itself so you can stop reading wherever you want to. I like these! They truly put effort into it.

postman
Activity Score 951
Other
fractalrene's picture

Nobody reads long copy anymore, heres why: http://neilfrench.com/npa_straitstimes/slide/1.html

fractalrene
Activity Score 1504
Copywriter
Dick Huges's picture

this is awesome! brilliant!

Dick Huges
Activity Score 937
Copywriter
Rog's picture

:)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

I think Im good tats why Im here's picture

when ur wants a simple answer - give her a mountain of bullshit

I think Im good...
Activity Score 48
Copywriter
jennywhx's picture

It is actually a nice idea, i love this. the only thing that i was not happy with is why do they capitalize every first character in the word, it make it hard to read.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

chintan ruparel's picture

damn cute...i love the idea..8.5/10

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Alexp's picture

It's really dissapointing hearing comments like "too much copy I don't have time to read". Firstly, long copy ads are still very effective (in terms of sales figures) and creatively they have been some of the best since the beginning. What's more, why make this comment for a product like this - it's a bookstore, you may not have time to read but surely the target audience does!

Alexp
Activity Score 19
Copywriter
credosian's picture

nice :)
i meow it :)
(to be translated as - I LIKE IT :))

meow! :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

axelk's picture

they don't really make these long copy ads anymore. it's very nice to see one from time to time

axelk
Activity Score 286
Beatboxer's picture

Very nice work!

Beatboxer
Activity Score 1517
Copywriter
Takmelius's picture

Since this is an ad for a bookstore shouldn't they be more careful with their spelling?
It's "ThieVEs of Beauty" and "Total RejuvEnation"

Otherwise I love the concept.

Takmelius
Activity Score 205
Creative Director
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