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Agency Network: 
Published/Aired: 
May 2009
Medecins Sans Frontieres:  No photo

Description

Print advertisement created by McCann, United Kingdom for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
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gioborde's picture

intelligent

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Waqqas's picture

Catchy

Waqqas
Activity Score 42
Paris
Guest's picture

smart...blow to journalism..bloody propagandists!

Guest
Rabubi's picture

Great

Rabubi
Activity Score 560
Copywriter
Guest's picture

strong insight

Guest
Shanty Mathew's picture

Very nice ad. Excellent copy.

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

khalsain's picture

gr8 work!

khalsain
Activity Score 264
ad agency
Guest's picture

cool. nice . Trihan

Guest
NastyJester's picture

Best headline and concept I've seen in ages. Lovely simple copy too. Excellent.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Best of the bunch.

Guest
Guest's picture

Best of bunch by miles. The others are so-so at best. This headline / concept is excellent. Well done.

The copy needs trimming though. It is unnecessarily long and repetitious. Omit the first couple of sentences. Start at "Just because the cameras stay away...." The punny endline does not help you either. Lose it, trim the copy and you have a real winner.

Forget the other two in the campaign and start again around this excellent idea.

Guest
Prof's picture

ok, that is one really smart ad and headline.

respect.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

Very witty. Great copy work.

Guest
Guest's picture

Yes i agree, respect!!

Guest
LucasPS's picture

This is the only one i like... has a different thinking...

Its simple, its direct, it comunicates well and cath´s attencion...

By the way... this is not a campain...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

Jeez, this is swiped from the Nikon campaign from years ago.

Guest
sirius1014's picture

Gorgeous!!!!!!

sirius1014
Activity Score 3
Guest's picture

emergency ITALY 1999 cmon guys!!!!!!

Guest
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