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RAZ21's picture

I get the whole "d.j. deja vu" from the photo poze in all 3 of them but somehow everybody spin is not clear. Does it mean that these people are students of the dj school but wherever they are they act like djs? Or that the djs that come out of this school make everybody spin?

Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

purplesimon's picture

I think the two colours on the copy line are meant to denote two separate phrases.

However, a full stop would have helped.

Activity Score 473
Copywriter at Euro RSCG
A. J. SMITH's picture

yeah, it gets a 5/10 for me, but it could be more direct/simpler to get maximum impact.

Activity Score 2818
alekvf's picture

Given that this campaign is coming from one of the top agencies in Canada... I am very disappointed with the horrible treatment on the logo and its positioning - so dull, it leaves me hangin' flat.
Since it's hitting a youth market, make it more like MTV or MuchMusic -more groove, funk, and style. The idea is ok, but I don't like the overall execution. Probably the worst campaign Alan Russell had to put his name on.

Activity Score 20
Art Director
Mr. Cool Supreme's picture

Done. Bates Singapore. For the first Nokia MP3 Player/Phone. It wasn't mindblowing 4 years ago either.

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
thirty6chambers's picture


Activity Score 1458
Art Director
Yokel's picture

Hmmm, no wow-factor here. The idea is there, these folks living a grey dull life dreaming of getting into the 'exciting' world of DJing ... but rather flat.

Activity Score 604
Art Director
slim's picture

This should be shown to all budding students of advertising as an example of a 'forced' idea. I mean, how often are tennis racquets set up on a table like that? Gimme a break...

Activity Score 1047
Desi's picture

Ha ha. DJ School :)

Activity Score 1040
mikelite's picture

Crap. Sorry Strasser.

Activity Score 1031
Copywriter |


Killer Kowalski's picture

Our intern wouldn't dare to show crap like this to me.

Killer Kowalski
Activity Score 394
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