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Guy

Campaign
Agency Network: 
Published/Aired: 
April 2010
Mecal:  Guy
Mecal Print Ad -  Guy

Also From This Campaign 2

Description

Print advertisement created by Atletico, Spain for Mecal, within the category: Recreation, Leisure.

Caption

Long films can seriously damage your bladder.

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Highest Rated

curguy24's picture

This is sort of a trash joke.... meaningless but funny. Sorry guys, but this really crack me up :D

curguy24
Activity Score 37
Art Director at DAY MEA
akshaysrikar's picture

wtf?... i mean yeah, i get the message... but why?.... why so gross.... and is this supposed to be funny????

akshaysrikar
Activity Score 420
India
icyheart81's picture

Bad prints can seriously damage your career.

icyheart81
Activity Score 50
Copywriter
Hibon's picture

ok, they want to be "funny"... so they go gross. (the easy job)

Hibon
Activity Score 3734

Simple ideas are the best !

tirthomitro's picture

hey guys, don't you think it's alarmingly "different".
that's what's needed!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture

It is alarmingly different. I can accept this image, but not the other one with the woman. Guys do this in public (not necessarily during film festivals).lol

Please watch the tv commercial instead. These print ads are indeed off putting, and so they detract from the clever premise that this campaign is based on (Hitchcock's statement that "the length of a film should be directly related to the endurance of the human bladder")

http://adsoftheworld.com/media/tv/mecal_bladder

atb2005
Activity Score 13557
Adaddicted's picture

...so its an universal issue??!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

monsieurange's picture

No way! Are you serious?

monsieurange
Activity Score 520
Creative Director
pwucel's picture

Headline; of course message is there, it may need to alter the visual although its part of the creative. Some of other countries there is a practice of similar action which is public annoyance, therefore it is not a convincing act.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
dthlb72's picture

This is bad!...... it's a public disgrace! where are the toilets?

:(

dthlb72
Activity Score 545
Art Director, ADK Malaysia
curguy24's picture

This is sort of a trash joke.... meaningless but funny. Sorry guys, but this really crack me up :D

curguy24
Activity Score 37
Art Director at DAY MEA
JK35's picture

Poor taste. I'm for shock value, but this sucks. Was this the best you guys can do? Really?

JK35
Activity Score 86
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