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Mouth of Horrors

Campaign
Agency Network: 
Published/Aired: 
April 2009
Mebucaine:  Mouth of Horrors

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Mebucaine, within the category: Pharmaceutical.

Advertising Agency: Saatchi & Saatchi Cape Town / Geneva
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner
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Highest Rated

Prof's picture

Ridiculous art direction on all of them. Just crazy.

But I am pretty sure that I have seen something similar already with the literal "frog in the throat".

Prof
Activity Score 1449
Copywriter |

Quite really.

Notorious's picture

They're creepy and they're kooky,
Mysterious and spooky,
They're all together ooky,
The Addams Family.

Their house is a museum
Where people come to see 'em
They really are a scream
The Addams Family.

(Neat)
(Sweet)
(Petite)

So get a witches shawl on
A broomstick you can crawl on
We're gonna pay a call on
The Addams Family.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Prof's picture

Ridiculous art direction on all of them. Just crazy.

But I am pretty sure that I have seen something similar already with the literal "frog in the throat".

Prof
Activity Score 1449
Copywriter |

Quite really.

Davosk's picture

The art is sick, not this one so much but the three previous ads. Art overpowers idea by far.

Davosk
Activity Score 4811
Art Director
valayamadvertising's picture

nice graphics but new viewer does not unstand it - copy writer should have suggested a small weblink to understand more abt it

www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Guest's picture

I love it !

Guest
Didier Miguel's picture

I love the idea, execution and they are all brilliantly illustrated.
Great job in my opinion

Didier Miguel
Activity Score 4
Graphic Designer at Subaru Southern Africa
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