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Battlefield, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Saatchi & Saatchi, Switzerland for Mebucaine, within the category: Pharmaceutical.

Caption

Fight your sore throat.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Gabriel Mauron
Copywriters: Gabriel Mauron
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Highest Rated

picktokyo's picture

so student

picktokyo
Activity Score 1404
Copywriter at JWT
miko1aj's picture

Great idea and execution.

miko1aj
Activity Score 3086
Slashweasel's picture

psssh. Student level.

Slashweasel
Activity Score 104
Copywriter
panasit's picture

I'd rather see the win rather than the fight.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

USED's picture

If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.

DOOOOOOOOONE.

This was USED

USED
Activity Score 11
IDEA Midia agency
TexasH's picture

...but the thought is clever, the art direction is better.

TexasH
Activity Score 365
copywriter
kris.liem's picture

looks too artificial for me, and seems the analogy is the war makes the throat sore, not take the sore throat away :)

kris.liem
Activity Score 4
Art Director at [ krisliem ] photography
picktokyo's picture

so student

picktokyo
Activity Score 1404
Copywriter at JWT
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