To communicate that McDonald's has 24hs service we did a visual synthesis where we showed the time-lapse of a night through a long exposure photograph of a full starred sky with a Mc Donald's restaurant in front of it.
Print advertisement created by TBWA, Uruguay for McDonalds, within the category: Food.
Creative Director: Chris Garbutt, Gabriel Lista, Diego Varela, Germán Ferrés
Art Director: Marjorie Vardo, Carolina Faget, Lucía Echeverrigaray
Copywriter: Carolina Faget, Lucía Echeverrigaray
Photographer: Franck Bohbot
Director of Art Production: Teresa Rad
Client Approval: Guillerme Coe, Lucas Fernández, Luciana Pasos